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Advertising Financial Products and Services : Proven Techniques and Principles for Banks, Investment Firms, Insurance Companies, and Their Agencies by Alec Benn (1986, Hardcover)
Better World Books West (393638)
99.2% positive feedback
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US $37.06
ApproximatelyRM 153.12
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About this product
Product Identifiers
PublisherBloomsbury Publishing USA
ISBN-100899301037
ISBN-139780899301037
eBay Product ID (ePID)794075
Product Key Features
Number of Pages261 Pages
Publication NameAdvertising Financial Products and Services : Proven Techniques and Principles for Banks, Investment Firms, Insurance Companies, and Their Agencies
LanguageEnglish
SubjectMarketing / General, Banks & Banking, General, Industries / Financial Services, Insurance / General
Publication Year1986
TypeTextbook
Subject AreaBusiness & Economics
AuthorAlec Benn
FormatHardcover
Dimensions
Item Height1 in
Item Weight16 Oz
Item Length1 in
Item Width1 in
Additional Product Features
Intended AudienceCollege Audience
LCCN85-024406
Reviews"Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not appropriate for the advertising activities of financial institutions. After building a case for the uniqueness of financial advertising, the author takes a how-to approach, dealing with such topics as choosing media, creative thinking, designing and illustrating ads, and judging effective ads. A portion of this book describes regulations unique to financial advertising, and ways to deal with these regulations. The final part of the book is a listing of 88 US advertising agencies experienced in financial advertising. Interspersed throughout all the chapters are 24 actual case histories, used to illustrate and reinforce points made by the author. The book is most appropriate for business collections serving upper-division and graduate students as well as professionals."- Choice, "Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not appropriate for the advertising activities of financial institutions. After building a case for the uniqueness of financial advertising, the author takes a how-to approach, dealing with such topics as choosing media, creative thinking, designing and illustrating ads, and judging effective ads. A portion of this book describes regulations unique to financial advertising, and ways to deal with these regulations. The final part of the book is a listing of 88 US advertising agencies experienced in financial advertising. Interspersed throughout all the chapters are 24 actual case histories, used to illustrate and reinforce points made by the author. The book is most appropriate for business collections serving upper-division and graduate students as well as professionals." Choice
Dewey Edition19
Number of Volumes1 vol.
IllustratedYes
Dewey Decimal659.1/93321
SynopsisBenn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not appropriate for the advertising activities of financial institutions. After building a case for the uniqueness of financial advertising, the author takes a how-to approach, dealing with such topics as choosing media, creative thinking, designing and illustrating ads, and judging effective ads. Choice
LC Classification NumberHG1616
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