Advances in Business Marketing and Purchasing Ser.: Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing by Hugh Pattinson (2014, Hardcover)

JNC Books (49378)
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About this product

Product Identifiers

PublisherEmerald Publishing The Limited
ISBN-101784410802
ISBN-139781784410803
eBay Product ID (ePID)209612460

Product Key Features

Number of Pages350 Pages
LanguageEnglish
Publication NameField Guide to Case Study Research in Business-To-Business Marketing and Purchasing
Publication Year2014
SubjectPurchasing & Buying, Marketing / Industrial
TypeTextbook
AuthorHugh Pattinson
Subject AreaBusiness & Economics
SeriesAdvances in Business Marketing and Purchasing Ser.
FormatHardcover

Dimensions

Item Height0.9 in
Item Weight22.2 oz.
Item Length9 in
Item Width6 in

Additional Product Features

Intended AudienceScholarly & Professional
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