AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales by A. K. Pradeep, Stan Sthanunathan, Andrew Appel (Hardcover, 2019)

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About this product

Product Information

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)-twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here-whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the what to show you the how : How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman's terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Product Identifiers

PublisherJohn Wiley & Sons Inc
ISBN-139781119484066
eBay Product ID (ePID)11046339692

Product Key Features

Number of Pages272 Pages
LanguageEnglish
Publication NameAI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
Publication Year2019
SubjectComputer Science, Management
TypeTextbook
AuthorA. K. Pradeep, Stan Sthanunathan, Andrew Appel
FormatHardcover

Dimensions

Item Height237 mm
Item Weight492 g
Item Width158 mm

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorAndrew Appel, A. K. Pradeep, Stan Sthanunathan
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