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A KitKat Market Research. SWOT-Analysis, Objectives, Strategic Formulation, Creative Execution and Expense Budget by Yasmeen Muyano (Paperback, 2019)

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About this product

Product Information

Research Paper (undergraduate) from the year 2019 in the subject Business economics - Market research, grade: 1.00, University of Santo Tomas (Faculty of Arts and Letters), course: Legal Management, language: English, abstract: Kitkat fame has skyrocketed since its first creation back in 17th century. And through the years, it grows steadily under Nestle SA. Through the years, Nestle has gained a lot of sales and saw a rapid organic growth from this confectionary chocolate. Since then, the Kitkat brand has grown compared to its other competitors. The sales grow steadily as provided in the Euromonitor and how other people such as our respondents think that it is one of the number one brands. The researchers analyze this brand on how the sales grows gradually over time. The researchers analyze its strength and weaknesses and how it provides opportunities while trying to avoid the possible threats it might encounter. The researchers also analyze its marketing objectives such as to be the largest food manufacturer. As predicted by its 3-year sales forecast, it will increase its shares by almost 3.08% or by almost 4.0 shares. Accordingly, it will target different market shares and also possible market segments such as the working class and those students who are in need of an energy outlet. By positioning itself, the brand may analyze how to make its chocolate confectionary brand different compared to other competitors. And by using other types of communications in order to promote the product such as advertising and personal selling in order to build customer relationship. At the same time, the researchers also analyze the 4Ps of marketing in order to understand the brand more clearly.

Product Identifiers

PublisherGRIN Verlag

ISBN-139783668947177

eBay Product ID (ePID)15046480513

Product Key Features

Publication Year2019

SubjectMarketing

Number of Pages36 Pages

LanguageEnglish

Publication NameA KitKat Market Research. SWOT-Analysis, Objectives, Strategic Formulation, Creative Execution and Expense Budget

TypeTextbook

AuthorYasmeen Muyano

FormatPaperback

Dimensions

Item Height210 mm

Item Weight59 g

Item Width148 mm

Additional Product Features

Title_AuthorYasmeen Muyano