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Public Health Business Planning: A Practical Guide - Paperback - READ DES
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Item specifics
- Condition
- Brand
- Unbranded
- Book Title
- Public Health Business Planning: A Practical Guide
- MPN
- Does not apply
- ISBN
- 9781449643508
About this product
Product Identifiers
Publisher
Jones & Bartlett Learning, LLC
ISBN-10
1449643507
ISBN-13
9781449643508
eBay Product ID (ePID)
111078907
Product Key Features
Number of Pages
174 Pages
Publication Name
Public Health Business Planning : a Practical Guide
Language
English
Publication Year
2011
Subject
Public Health, General, Strategic Planning
Features
New Edition
Type
Textbook
Subject Area
Education, Business & Economics, Medical
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
23.5 Oz
Item Length
9.8 in
Item Width
5.9 in
Additional Product Features
Edition Description
New Edition
Table Of Content
Chapter 1: Introduction Chapter 2: Defining Public Health Entrepreneurial Business Planning Chapter 3: The Parts of a Public Health Business Plan Chapter 4: Definition of Plan Chapter 5: Industry Analysis Chapter 6: Demonstration of Need and Target Market Chapter 7: Competitors and Partners Chapter 8: Marketing Chapter 9: Project Operations Chapter 10: Evaluation Chapter 11: Risks, Exit Plan, and Sustainability Chapter 12: Financial Planning Chapter 13: The Feasibility Plan Chapter 14: Sustaining Success in South Carolina: One Team's Experience Chapter 15: Creating Your Public Health Business Plan
Synopsis
In today's turbulent and financially stressful times, public health managers need business planning skills. They need to become "civic entrepreneurs," who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies, Visit the new companion website at www.publichealthbusinessplanning.org!(Developed by UNC's Management Academy for Public Health.)In today's turbulent and financially stressful times, public health managers need business planning skills. They need to become "civic entrepreneurs," who can creatively finance and manage needed programs using business school savvy.Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans.This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as:Assessment and strategic planningProgram planning, implementation, and evaluationFinancial planning and budgetingMarket research and social marketingStrategies for getting funded including business writing and speakingProject management and business plan execution strategies © 2009 174 pages, Visit the new companion website at www.publichealthbusinessplanning.org!(Developed by UNC's Management Academy for Public Health.)In today's turbulent and financially stressful times, public health managers need business planning skills. They need to become "civic entrepreneurs," who can creatively finance and manage needed programs using business school savvy.Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans.This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planningProgram planning, implementation, and evaluationFinancial planning and budgetingMarket research and social marketingStrategies for getting funded including business writing and speakingProject management and business plan execution strategies (c) 2009 174 pages
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