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ManageFirst: Hospitality - Paperback, by National Restaurant Association - New d
US $15.50
ApproximatelyRM 65.49
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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Located in: Philadelphia, Pennsylvania, United States
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Estimated between Thu, 4 Sep and Wed, 10 Sep to 94104
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eBay item number:406052465056
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- ManageFirst: Hospitality and Restaurant Marketing with Answer She
- ISBN
- 9780132181662
About this product
Product Information
Appropriate for HOSPITALITY & RESTAURANT MARKETING courses within Culinary Arts and Hospitality Management departments. This text focuses on HOSPITALITY & RESTAURANT MARKETING topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program® from the National Restaurant Association (NRA). This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitable operation. The ManageFirst Program training program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program features 10 topics each with a textbook, online exam prep for students, instructor resources, a certification exam, certificate, and credential.* The online exam prep for students is available with each textbook and includes helpful learning modules on test-taking strategies, practice tests for every chapter, a comprehensive cumulative practice test, and more! This textbook includes an exam answer sheet to be used with the paper-and-pencil version of the ManageFirst certification exam.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0132181665
ISBN-13
9780132181662
eBay Product ID (ePID)
114053144
Product Key Features
Number of Pages
336 Pages
Language
English
Publication Name
Managefirst : Hospitality and Restaurant Marketing with Answer Sheet
Publication Year
2012
Subject
Industries / Hospitality, Travel & Tourism
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
24.8 Oz
Item Length
10.8 in
Item Width
8.5 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
Edition Description
Revised Edition
Table of Content
About the National Restaurant Association and the National Restaurant Association Educational Foundation Acknowledgements Features of the ManageFirst Books Real Manager 1 - Introduction to Hospitality and Restaurant Marketing 2 - The Marketing Process in Restaurants 3 - Understanding the Market Environment 4 - Understanding Customer Behavior 5 - Preparing a Marketing Plan 6 - Setting Menu Prices 7 - Communication Channels 8 - Advertising and Sales 9 - Sales Promotions, Publicity, and Public Relations 10 - Menu Marketing 11 - Evaluating the Marketing Effort Field Project Glossary Index * Menu coverage can be found in chapters 3, 4, 5, 6, 10
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- y***a (2558)- Feedback left by buyer.Past monthVerified purchasePerfect condition! Thank you.
- n***a (570)- Feedback left by buyer.Past monthVerified purchaseFast delivery, book is in excellent condition, and well worth the price.
- d***i (31)- Feedback left by buyer.Past monthVerified purchaseShipping was good item as described 
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Seller feedback (181,803)
- y***a (2558)- Feedback left by buyer.Past monthVerified purchasePerfect condition! Thank you.
- n***a (570)- Feedback left by buyer.Past monthVerified purchaseFast delivery, book is in excellent condition, and well worth the price.
- d***i (31)- Feedback left by buyer.Past monthVerified purchaseShipping was good item as described