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Social Media Marketing - Paperback, by Tuten Tracy L. - New h - Picture 1 of 1
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Social Media Marketing - Paperback, by Tuten Tracy L. - New h

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US $42.36
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
Social Media Marketing
ISBN
9781529623819

About this product

Product Identifiers

Publisher
SAGE Publications, The Limited
ISBN-10
1529623812
ISBN-13
9781529623819
eBay Product ID (ePID)
19061247591

Product Key Features

Number of Pages
464 Pages
Publication Name
Social Media Marketing
Language
English
Publication Year
2023
Subject
Marketing / General, E-Commerce / Internet Marketing, General
Type
Not Available
Author
Tracy L. Tuten
Subject Area
Reference, Business & Economics
Format
Book, Other

Dimensions

Item Height
1 in
Item Weight
35.1 Oz
Item Length
9.8 in
Item Width
7.5 in

Additional Product Features

Edition Number
5
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8/72
Table Of Content
PART I: Foundations of Social Media MarketingChapter 1 The Social Media EnvironmentChapter 2 Social ConsumersChapter 3 Network Structure and Group Influences in Social MediaPART II: Social Media Marketing Strategy and Planning Chapter 4 Social Media Marketing StrategyChapter 5 Tactical Planning and ExecutionPART III: The Four Zones of Social MediaChapter 6 Social CommunityChapter 7 Social PublishingChapter 8 Social EntertainmentChapter 9 Social CommercePART IV: Social Media Data Management and MeasurementChapter 10 Social Media AnalyticsChapter 11 Social Media MetricsPART V: Social Media Marketing in PracticeChapter 12 The Case Zone
Intended Audience
College Audience
Synopsis
The original, bestselling, and award-winning textbook on social media marketing--thoroughly updated in this Fifth Edition--features all the essential topics, concepts, research, and practical application for study and career success., The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA., The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.
LC Classification Number
HF5415.T8 2023

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