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The Right Brain Way: Drive Your Brand with the Power of Emotion by Kenny: New
US $19.92
ApproximatelyRM 84.10
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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Located in: Sparks, Nevada, United States
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Estimated between Fri, 22 Aug and Thu, 28 Aug to 94104
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eBay item number:404115506574
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- The Right Brain Way: Drive Your Brand with the Power of Emotion
- Publication Date
- 2008-09-03
- Pages
- 162
- ISBN
- 9781425130411
About this product
Product Information
Dr. Kenny's Revolutionary New Book Reveals the Inside Secrets of Right Brain Research... Get Inside the Mind of Your Target Audience. Learn how to access and leverage the critical emotional needs that cause consumers to choose one brand over another, but traditional research cannot reveal. Emotional needs drive behavior. The Right Brain Way takes this powerful concept and details a proven methodology for uncovering the needs that motivate people to buy a product or a brand. Whether your objective is to increase market share or to gain a better understanding of your customers, The Right Brain Way reveals the intrinsic link between consumers' emotions and their wallets. A must read for organizational leaders, business owners and top executives, this landmark book opens the vault on 36 years of Right Brain Research, bringing to light detailed proprietary insights previously available only to clients. The Right Brain Way will help you understand the power of emotion and how to access and leverage the key motivational drivers you need to differentiate your brand, establish the right strategy, optimize your messaging and gain a clear competitive advantage.
Product Identifiers
Publisher
Trafford Publishing
ISBN-10
1425130410
ISBN-13
9781425130411
eBay Product ID (ePID)
80023871
Product Key Features
Number of Pages
162 Pages
Publication Name
Right Brain Way : Drive Your Brand with the Power of Emotion
Language
English
Subject
Marketing / General, Consumer Guides, Consumer Behavior, General
Publication Year
2009
Type
Not Available
Subject Area
Business & Economics, Référence
Format
Trade Paperback
Dimensions
Item Weight
1.8 Oz
Item Length
0.3 in
Item Width
0.2 in
Additional Product Features
Lc Classification Number
Hd69.B7k47 2008
Item description from the seller
Seller feedback (515,702)
- n***a (348)- Feedback left by buyer.Past monthVerified purchaseLike New condition valued for a used price, & quickly shipped.
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- s***f (437)- Feedback left by buyer.Past monthVerified purchaseGreat stuff!
Seller feedback (515,702)
- n***a (348)- Feedback left by buyer.Past monthVerified purchaseLike New condition valued for a used price, & quickly shipped.
- n***t (2462)- Feedback left by buyer.Past monthVerified purchaseYay
- s***f (437)- Feedback left by buyer.Past monthVerified purchaseGreat stuff!