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Content Marketing - Lieb, Rebecca 9780789748379 Social Media Online Content Mrkt
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Located in: Myrtle Beach, South Carolina, United States
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eBay item number:401738065364
Item specifics
- Condition
- Very Good
- Seller Notes
- “Minor highlighting, otherwise like new.”
- ISBN
- 9780789748379
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0789748371
ISBN-13
9780789748379
eBay Product ID (ePID)
104223366
Product Key Features
Number of Pages
240 Pages
Language
English
Publication Name
Content Marketing : Think like a Publisher-How to Use Content to Market Online and in Social Media
Publication Year
2011
Subject
Web / Social Media, E-Commerce / Internet Marketing
Features
Revised
Type
Textbook
Subject Area
Computers, Business & Economics
Series
Que Biz-Tech Ser.
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
11.7 Oz
Item Length
8.9 in
Item Width
5.9 in
Additional Product Features
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.872
Edition Description
Revised edition
Table Of Content
Frontmatter Introduction Foreword 1. What's Content Marketing, Anyway? 2. Why Is Content Important Now? 3. You're a Publisher: Think Like One 4. Finding Your Voice 5. Do You Need a Celebrity, Spokes-Character or Mascot? 6. What Kind of Content Are You? 7. Overview of Content Channels 8. Getting Tactical: Content Nuts and Bolts 9. Content and SEO 10. Content and PR 11. Content and Advertising 12. Content and Offline Stuff 13. Content and Customer Service 14. Content and Reputation Management 15. Content and Information Architecture 16. Content Distribution and Dissemination 17. User-Generated Content 18. Content Curation 19. Whose Job Is Content? 20. Content Audit 21. How to Analyze Content Needs 22. The Content Workflow 23. It's Never Over - Post-Publication 24. Reuse, Updating, Translation, Migration to Other Platforms 25. Listening and Responding 26. ReMake/ReModel: Repurposing Content 27. Yes, But is it Working? Content Metrics
Synopsis
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing , world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and of course, your website. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels making sure you don't run out of things to say making your content "findable" promoting two-way dialogue. Using her techniques, you can market far more effectively and personally build loyalty as you inform and entertain customers and reduce or even eliminate advertising costs. Think about it: why buy media when, today, you are the media?, Anyone with any kind of digital presence is a publisher. That includes web sites, but also businesses that blog, are present on social media sites such as Facebook, YouTube or Twitter, and even companies that publish and disseminate content digitally, such as white papers, e-books, podcasts, etc. The reason for this shift is clear: it's easier and cheaper than ever to have a digital presence - and to use your digital profile to market to your customers and prospects. Doing so reduces, and in some cases, eliminates, the need for advertising. Why buy media when you ARE the media? But as we all know, with great power comes great responsibility. What kind of content should you publish? In what forms, and on what platforms? How do you ensure that you'll keep having things to say, and how will you say them effectively, in a consistent "voice" unique to your organization? How will you know if your content strategy is working? In this book, Rebecca Lieb - an expert on marketing AND journalism - walks you step-by-step through how to create, disseminate, measure and refine effective, compelling, non-hard sell and non-boring content to inform, entertain, engage, engender loyalty and to sell to customers and prospects. This book is a strategic overview of the topic combined with tactical advice and how-tos, together with real-world cases studies and examples of successful content marketing initiatives from many business verticals, and both large and small enterprises. This topic is one of the Next Big Things in digital marketing -- already well known to insiders, but with imminent break out potential. So far, there's only one real book on the landscape. That's going to change, and change quickly. Content marketing is a way for anyone selling anything online to do so more efficiently and for much less money than buying traditional advertising would cost. Why? Because if you have an online presence, you control the media. So why buy it?
LC Classification Number
HF5415.1265
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- o***u (22)- Feedback left by buyer.Past 6 monthsVerified purchaseThank you for the note; a very nice personal touch you don't see much anymore. I'm happy to support this seller. The book I ordered arrived quickly and was exactly as described and pictured. Excellent value. Thoughtful packaging. God bless and thank-you.Start Your Own Senior Concierge Service: From Startup to Success in Just 30 Days (#175131460833)
- m***0 (567)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat book for great quality and value! The book arrived with great condition and appearance. The shipping was very accurate and the book had accurate tracking while in transit. The packaging was very well done and the book was unscathed upon arrival. Thank you to the seller for a great transaction and an even better experience. I look forward to doing business again in the future.To Renew America Newt Gingrich SIGNED AUTOGRAPHED 1st Edition Presidential (#177086116517)
- e***e (1443)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat price and service. Item was as described and in new condition. It was packed well and shipped quickly. Excellent !Star Wars Darth Vader 12 Inch Electronic Duel Figurine - Star Wars Rebels (#405731812653)
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Seller feedback (3,249)
- o***u (22)- Feedback left by buyer.Past 6 monthsVerified purchaseThank you for the note; a very nice personal touch you don't see much anymore. I'm happy to support this seller. The book I ordered arrived quickly and was exactly as described and pictured. Excellent value. Thoughtful packaging. God bless and thank-you.Start Your Own Senior Concierge Service: From Startup to Success in Just 30 Days (#175131460833)
- m***0 (567)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat book for great quality and value! The book arrived with great condition and appearance. The shipping was very accurate and the book had accurate tracking while in transit. The packaging was very well done and the book was unscathed upon arrival. Thank you to the seller for a great transaction and an even better experience. I look forward to doing business again in the future.To Renew America Newt Gingrich SIGNED AUTOGRAPHED 1st Edition Presidential (#177086116517)
- e***e (1443)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat price and service. Item was as described and in new condition. It was packed well and shipped quickly. Excellent !Star Wars Darth Vader 12 Inch Electronic Duel Figurine - Star Wars Rebels (#405731812653)