Advertising Media Planning

kobaryo-88gmail
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US $152.73
ApproximatelyRM 631.97
Condition:
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Located in: Fukui, Japan
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eBay item number:397257199863

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
subject_code
JFDV
gpsr_safety_attestation
true
subject
Advertising
target_audience
Tertiary education
is_adult_product
false
edition_number
5
binding
paperback
Edition
5
MPN
N/A
batteries_required
false
manufacturer
Routledge
Brand
N/A
number_of_items
1
pages
312
publication_date
2022-12-30T00:00:01Z
unspsc_code
55101500
batteries_included
false
ISBN
9781032192154
Category

About this product

Product Identifiers

Publisher
Routledge
ISBN-10
1032192151
ISBN-13
9781032192154
eBay Product ID (ePID)
17058366873

Product Key Features

Book Title
Advertising Media Planning : a Brand Management Approach
Publication Year
2023
Topic
Commerce
Number of Pages
432 Pages
Language
English
Genre
Business & Economics
Author
Kim Bartel Sheehan, Lisa Dobias, Larry D. Kelley
Format
Hardcover

Additional Product Features

LCCN
2022-031673
Dewey Edition
23
Dewey Decimal
659.1/11
Synopsis
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: - An emphasis throughout on digital and global media planning - New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media - New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia - Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
LC Classification Number
HF5826.5.K45 2023

Item description from the seller

About this seller

kobaryo-88gmail

99% positive feedback•304 items sold

Joined Oct 2024
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Detailed Seller Ratings

Average for the last 12 months
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5.0
Reasonable shipping cost
4.9
Shipping speed
5.0
Communication
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  • a***f (279)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Absolutely flawless transaction from start to finish! The communication was fast, clear, and friendly — truly above and beyond. My item was shipped lightning-fast and arrived exactly as described, perfectly packaged. The price was unbeatable, and the overall experience far exceeded my expectations. I would choose this seller over anyone else, even local options, without hesitation. If you’re looking for top-tier service, this is the person to buy from. Highly recommended to everyone!
    [DZOFilm] Camera Lens Case Hard Case for 8pcs (#396780953085)
  • m***l (36)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Yay, so happy with this purchase!!! All arrived very very well packaged and in new condition, as described!!!! Great good price and in its condition sealed clear plastic outer packaging, I would recommend this seller to anyone. A+++++ Thank you so much!!!
    Mr. Soulman blu-ray (#396540002845)
  • 0***k (6)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    It came in perfect condition and it came exactly within the timeframe. It was packaged very well with two layers of bubble wrap. The item was exactly what I ordered. The value was a bit high but considering that I couldn’t find it literally anywhere else it’s fair.
    “BLAME!” Blu-ray [Regular Edition] (#396487770382)
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