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Advances in Digital Marketing and eCommerce: Fifth International Conference, 202
US $344.13
ApproximatelyRM 1,449.48
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Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9783031621345
- Type
- NA
- Publication Name
- NA
- ISBN
- 9783031621345
About this product
Product Identifiers
Publisher
Springer
ISBN-10
3031621344
ISBN-13
9783031621345
eBay Product ID (ePID)
24067373950
Product Key Features
Book Title
Advances in Digital Marketing and Ecommerce : Fifth International Conference 2024
Number of Pages
IX, 318 Pages
Language
English
Topic
Management Information Systems, E-Commerce / Internet Marketing, Commerce, Information Management
Publication Year
2024
Illustrator
Yes
Genre
Computers, Business & Economics
Book Series
Springer Proceedings in Business and Economics Ser.
Format
Hardcover
Dimensions
Item Length
9.3 in
Item Width
6.1 in
Additional Product Features
Dewey Edition
23
Number of Volumes
1 vol.
Dewey Decimal
658.872
Table Of Content
Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM.- The impact of 3D digital content on consumer satisfaction with brand experiences.- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.
Synopsis
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.
LC Classification Number
HF5415.1265
Item description from the seller
Seller feedback (1,055,482)
- r***t (896)- Feedback left by buyer.Past monthVerified purchaseNice product, fast delivery.
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- f***y (52)- Feedback left by buyer.Past monthVerified purchaseGreat Seller!! The book came in described condition and was at a great price! Once the processing was done and it was shipped they communicated with the tracking number and shipping process which was greatly appreciated. Definitely recommended this seller and would buy from them again. Thank you!!
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Seller feedback (1,055,482)
- r***t (896)- Feedback left by buyer.Past monthVerified purchaseNice product, fast delivery.
- r***s (1868)- Feedback left by buyer.Past monthVerified purchaseFast shipping.
- f***y (52)- Feedback left by buyer.Past monthVerified purchaseGreat Seller!! The book came in described condition and was at a great price! Once the processing was done and it was shipped they communicated with the tracking number and shipping process which was greatly appreciated. Definitely recommended this seller and would buy from them again. Thank you!!