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Mark Lefko Global Sustainability (Paperback)

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eBay item number:396719202567
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
EAN
9781683501763
Country/Region of Manufacture
US
Publication Name
Global Sustainability
ISBN
9781683501763
Release Date
02/09/2017
Item Height
215mm
Title
Global Sustainability
Release Year
2017
Subtitle
21 Leading CEOs Show How to Do Well by Doing Good

About this product

Product Identifiers

Publisher
Morgan James Publishing
ISBN-10
1683501764
ISBN-13
9781683501763
eBay Product ID (ePID)
228678703

Product Key Features

Book Title
Global Sustainability : 21 Leading Ceos Show How to Do Well by Doing Good
Number of Pages
172 Pages
Language
English
Topic
Leadership, Business Ethics, Green Business, Development / Sustainable Development
Publication Year
2017
Genre
Business & Economics
Author
Mark Lefko
Format
Trade Paperback

Dimensions

Item Length
8.5 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Trade
Reviews
Clear and concise, Global Sustainability , with examples drawn from the corporate world, functions as a manual for large-scale business sustainability. Though it does deal with ecological sustainability, this book tackles sustainability in every sense, encompassing community economics, employee ownership, and public image. The author has done a fine job lining up high-profile business types, including Richard Branson of Virgin Airlines and Walter Robb of Whole Foods, to deliver advice for the aspiring sustainable business. The message is that sustainable business is not only possible, but preferable and profitable. The approach is practical to the extreme, even to the point of nearly ignoring the usual ethically and morally high-minded reasons for engaging in sustainability. This turns out to be its most significant strength, and in itself may represent an innovation in the climate-change and social-responsibility discussions as far as the business world is concerned. The author presents many solid old arguments in fresh, convincing ways. Several hinge on aspects of the modern world that would not have made sense twenty years ago, such as the existence of the Internet. Additionally, the book avoids politics altogether. It covers solely the business world and proposes that business is powerful enough--and self-interested enough--to change the world for its own good. Takeaway summary points at the end of each brief chapter represent reliable shorthand for businesspeople who find themselves without the calendar space to devote to an overly philosophical or academic look at sustainability in business. This is a book from an author who both knows whom he is talking to and who speaks their language fluently. In general, Global Sustainability is likelier to be useful to experienced, established businesses, especially large ones, than to small startups. Within large companies, this book should be considered required reading. ANNA CALL (March 2, 2017)
Synopsis
Smart business leaders care about Sustainability. It's not just good PR--it's good business, and a growing number of leading CEOs are embracing it. Mark Lefko's Global Sustainability examines this vital subject from the perspective of today's most influential business leaders. Global Sustainability means ensuring that everyone on Earth has what they need to survive and thrive. But in order for this to be feasible--and sustainable--businesses need to be able to turn a profit. Lefko shares profound insights gleaned from his one-on-one interviews with business leaders of all stripes, from the CEOs of Global Multinationals, Fortune 50 giants to visionaries leading plucky startups.Learn from these CEOs and others: Sir Richard Branson-Virgin Group, Paul Polman-Unilever, Ann Sherry-Carnival Australia, Feike Sijbesma-DSM, David MacLennan-Cargill, Marc Benioff-Salesforce. In exclusive interviews, these 21 leading CEOs explain: How the Global Sustainability movement is shaping the growth of the most profitable companies around the world How your company can participate fully in this movement--and profit from your participation How your guiding ethical principles shape your company's identity ... and why they're vital to your survival Global Sustainability is about more than just doing good; it's about doing well by doing good., Smart business leaders care about Sustainability. It's not just good PR-it's good business, and a growing number of leading CEOs are embracing it.Mark Lefko's Global Sustainability examines this vital subject from the perspective of today's most influential business leaders. Global Sustainability means ensuring that everyone on Earth has what they need to survive and thrive. But in order for this to be feasible-and sustainable-businesses need to be able to turn a profit. Lefko shares profound insights gleaned from his one-on-one interviews with business leaders of all stripes, from the CEOs of Global Multinationals, Fortune 50 giants to visionaries leading plucky startups.Learn from these CEOs and others: Sir Richard Branson-Virgin Group, Paul Polman-Unilever, Ann Sherry-Carnival Australia, Feike Sijbesma-DSM, David MacLennan-Cargill, Marc Benioff-Salesforce.In exclusive interviews, these 21 leading CEOs explain:How the Global Sustainability movement is shaping the growth of the most profitable companies around the worldHow your company can participate fully in this movement-and profit from your participationHow your guiding ethical principles shape your company's identity ... and why they're vital to your survivalGlobal Sustainability is about more than just doing good; it's about doing well by doing good., An in-depth look at how the world's most influential business leaders are improving their bottom line by embracing ethical, sustainable business practices., Smart business leaders care about Sustainability. It's not just good PR--it's good business, and a growing number of leading CEOs are embracing it. Mark Lefko's Global Sustainability examines this vital subject from the perspective of today's most influential business leaders. Global Sustainability means ensuring that everyone on Earth has what they need to survive and thrive. But in order for this to be feasible--and sustainable--businesses need to be able to turn a profit. Lefko shares profound insights gleaned from his one-on-one interviews with business leaders of all stripes, from the CEOs of Global Multinationals, Fortune 50 giants to visionaries leading plucky startups. Learn from these CEOs and others: Sir Richard Branson-Virgin Group, Paul Polman-Unilever, Ann Sherry-Carnival Australia, Feike Sijbesma-DSM, David MacLennan-Cargill, Marc Benioff-Salesforce. In exclusive interviews, these 21 leading CEOs explain: How the Global Sustainability movement is shaping the growth of the most profitable companies around the world How your company can participate fully in this movement--and profit from your participation How your guiding ethical principles shape your company's identity ... and why they're vital to your survival Global Sustainability is about more than just doing good; it's about doing well by doing good.

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