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Signed Covert Cows and Chick-Fil-a Steve Robinson HCDJ First Ed
US $24.97
ApproximatelyRM 106.09
Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Shipping:
US $5.22 (approx RM 22.18) USPS Media MailTM.
Located in: Rockport, Texas, United States
Delivery:
Estimated between Tue, 22 Jul and Sat, 26 Jul to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
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eBay item number:396610616583
Item specifics
- Condition
- Signed By
- Steve Robinson
- Signed
- Yes
- Country/Region of Manufacture
- United States
- Intended Audience
- Adults, Young Adults
- Inscribed
- Yes
- Edition
- First Edition
- ISBN
- 9781400213160
About this product
Product Identifiers
Publisher
Nelson Incorporated, Thomas
ISBN-10
1400213169
ISBN-13
9781400213160
eBay Product ID (ePID)
2309764675
Product Key Features
Book Title
Covert Cows and Chick-Fil-A : How Faith, Cows, and Chicken Built an Iconic Brand
Number of Pages
224 Pages
Language
English
Topic
Leadership, Marketing / General, Careers / General, Industries / Hospitality, Travel & Tourism, General, Advertising & Promotion
Publication Year
2019
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
14.5 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2018-050292
Dewey Decimal
647.9573
Synopsis
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America., The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you... Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider's look at the evolution of one of America's most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success., The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's steady then explosive growth from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than. $6.8 billion in annual sales in 2015. As a member of the marketing team and as chief marketing officer, Robinson was both a witness and participant in the company's remarkable development into an indelible global success. Now he shares the story of Chick-fil-A's evolution into one of the world's most beloved, game-changing, and profitable brands. From the creation of the Eat Mor Chikin campaign to the decision to stay closed on Sundays to the creation of the company's corporate purpose, Robinson provides a front-row seat to the innovative marketing, brand strategies, and programs that created a culture customers describe as "Where good meets gracious." Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and Truett Cathy himself, Robinson explains the important traits that built the company's culture and have sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success., The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you... Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider's look at the evolution of one of America's most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A , Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
LC Classification Number
TX945.5.C4R63 2019
Item description from the seller
Seller feedback (117)
- 4***7 (48)- Feedback left by buyer.Past 6 monthsVerified purchaseShipping and packaging were well done. The product was as described; & the value was fair.
- .***. (618)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described, new in original package. Good value. Have never seen replacement handles in stores, glad I found your listing. Needed one badly. Fast shipping.
- a***m (2391)- Feedback left by buyer.Past 6 monthsVerified purchaseHAPPY
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Seller feedback (117)
- 4***7 (48)- Feedback left by buyer.Past 6 monthsVerified purchaseShipping and packaging were well done. The product was as described; & the value was fair.
- .***. (618)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described, new in original package. Good value. Have never seen replacement handles in stores, glad I found your listing. Needed one badly. Fast shipping.
- a***m (2391)- Feedback left by buyer.Past 6 monthsVerified purchaseHAPPY