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Neuro Web Design: What Makes Them Click?

RNA TRADE
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US $30.32
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eBay item number:396513750687
Last updated on Jul 25, 2025 05:22:16 MYTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Release Year
2008
Book Title
Neuro Web Design: What Makes Them Click?
ISBN
9780321603609

About this product

Product Identifiers

Publisher
Pearson Education
ISBN-10
0321603605
ISBN-13
9780321603609
eBay Product ID (ePID)
70497208

Product Key Features

Number of Pages
168 Pages
Language
English
Publication Name
Neuro Web Design : What Makes Them Click?
Subject
Web / Design, General
Publication Year
2008
Type
Textbook
Subject Area
Computers, Social Science
Author
Susan M. Weinschenk
Series
Voices That Matter Ser.
Format
Trade Paperback

Dimensions

Item Height
0.4 in
Item Weight
9.7 Oz
Item Length
9 in
Item Width
7 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8342
Table Of Content
CHAPTER 1: Designing Web Sites for Persuasion and the Unconscious Mind CHAPTER 2: Wanting to Belong: The Power of Social Validation CHAPTER 3: Feeling Indebted: How to Build in Reciprocity and Concession CHAPTER 4: Invoking Scarcity If Something Seems Unavailable, We Seem to Want It Even More CHAPTER 5: Choosing Carefully Given Too Many Choices, We Freeze (and Then We Don't Choose at All) CHAPTER 6: It's All About You: Speaking to the Self-Centered, Unconscious Mind CHAPTER 7: Building Commitment We Want to Think We're Consistent CHAPTER 8: Using Similarity, Attractiveness, and Association: Are We the Same? CHAPTER 9: Afraid to Lose How Fear of Loss Trumps Our Anticipation of Victory CHAPTER 10: Using Pictures and Stories the Best Way to Talk to Our Unconscious Minds CHAPTER 11: We're Social Animals Finding the Next Big Thing by Making It Social Appendix Index
Synopsis
Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice., "While you're reading Neuro Web Design, you'll probably find yourself thinking 'I already knew that...' a lot. But when you're finished, you'll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done." -- Steve Krug, author of Don't Make Me Think A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs "neuro-marketing" concepts, which are at the intersection of psychology and user experience. It's scientific, yet you'll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you'll be able to dramatically increase the effectiveness and conversion rates of your own Web site., "While you're reading Neuro Web Design, you'll probably find yourself thinking 'I already knew that...' a lot. But when you're finished, you'll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done." -- Steve Krug, author of Don't Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs "neuro-marketing" concepts, which are at the intersection of psychology and user experience. It's scientific, yet you'll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you'll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
LC Classification Number
HF5415.12615

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