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Marketing
US $5.65
ApproximatelyRM 23.80
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Free USPS Media MailTM.
Located in: Buford, Georgia, United States
Delivery:
Estimated between Wed, 20 Aug and Mon, 25 Aug to 94104
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30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
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eBay item number:396319684213
Item specifics
- Condition
- Release Year
- 2017
- Book Title
- Marketing
- ISBN
- 9781259709074
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1259709078
ISBN-13
9781259709074
eBay Product ID (ePID)
234976937
Product Key Features
Number of Pages
720 Pages
Publication Name
Marketing
Language
English
Publication Year
2017
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
55.6 Oz
Item Length
10.9 in
Item Width
8.8 in
Additional Product Features
Edition Number
6
Intended Audience
College Audience
LCCN
2016-046062
Dewey Edition
23/eng/20230824
Grade From
College Freshman
Illustrated
Yes
Dewey Decimal
658.8
Grade To
College Graduate Student
Table Of Content
SECTION 1: Assessing The Marketplace Chapter 1: Overview of Marketing Chapter 2: Developing Marketing Strategies Chapter 3: Social and Mobile Marketing Chapter 4: Marketing Ethics Chapter 5: Analyzing the Marketing Environment SECTION 2: Understanding The Marketplace Chapter 6: Consumer Behavior Chapter 7: Business-to-Business Marketing Chapter 8: Global Marketing SECTION 3: Targeting The Marketplace Chapter 9: Segmentation, Targeting, and Positioning Chapter 10: Marketing Research SECTION 4: Value Creation Chapter 11: Product, Branding, and Packaging Decisions Chapter 12: Developing New Products Chapter 13: Services: The Intangible Product SECTION 5: Value Capture Chapter 14: Pricing Concepts for Establishing Value Chapter 15: Strategic Pricing Methods SECTION 6: Value Delivery: Designing The Channel And Supply Chain Chapter 16: Supply Chain and Channel Management Chapter 17: Retailing and Omnichannel Marketing SECTION 7: Value Communication Chapter 18: Integrated Marketing Communications Chapter 19: Advertising, Public Relations, and Sales Promotions Chapter 20: Personal Selling and Sales Management
Synopsis
Grewal/Levy's Marketing shows today's social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.
LC Classification Number
HF5415.G6753 2018
Item description from the seller
Seller feedback (8,338)
- n***- (468)- Feedback left by buyer.Past monthVerified purchaseBook listed as good condition appears to be brand new. Fast ship. A++++
- s***a (250)- Feedback left by buyer.Past monthVerified purchaseThis thematically distinctive collection of Kingdome 19's unique photography arrived in excellent condition, as described by the seller. Printed on high-quality paper, each page is devoted to a separate work. As an out-of-print gem, it was a welcome find at a reasonable price. I anticipate that recognition of Kingdome 19's unique approach to the male form will grow among artists and social historians. As is often the case, the creator's vision reflects his times while being ahead of its time.
- u***1 (29)- Feedback left by buyer.Past monthVerified purchaseExcellent transaction, fast delivery nad as described. Thank YoU
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Seller feedback (8,338)
- n***- (468)- Feedback left by buyer.Past monthVerified purchaseBook listed as good condition appears to be brand new. Fast ship. A++++
- s***a (250)- Feedback left by buyer.Past monthVerified purchaseThis thematically distinctive collection of Kingdome 19's unique photography arrived in excellent condition, as described by the seller. Printed on high-quality paper, each page is devoted to a separate work. As an out-of-print gem, it was a welcome find at a reasonable price. I anticipate that recognition of Kingdome 19's unique approach to the male form will grow among artists and social historians. As is often the case, the creator's vision reflects his times while being ahead of its time.
- u***1 (29)- Feedback left by buyer.Past monthVerified purchaseExcellent transaction, fast delivery nad as described. Thank YoU