Failure of Marketing : Why Your Company Isn't A Growth Machine by Jack...

Olde Milwaukee Store
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Located in: Milwaukee, Wisconsin, United States
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eBay item number:396039939648

Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
ISBN
9781425786038
Category

About this product

Product Identifiers

Publisher
Xlibris Corporation LLC
ISBN-10
1425786030
ISBN-13
9781425786038
eBay Product ID (ePID)
65696988

Product Key Features

Book Title
Failure of Marketing : Why Your Company Isn't a Growth Machine
Number of Pages
224 Pages
Language
English
Publication Year
2007
Topic
Marketing / General
Genre
Business & Economics
Author
Jack Trytten
Format
Hardcover

Dimensions

Item Height
0.6 in
Item Weight
17.1 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

LCCN
2007-090767
TitleLeading
The
Synopsis
Of the 37,000 new products introduced this year, 80% of them will be gone within two years. Failures. Rejected by the market. So many more marketing failures, less dramatic, impact our everyday life. Products we'll never purchase again, services we'll not touch again. Failures, critical failures that cost companies the loyalty of customers. This is the first book to address these failures and many others head on, exploring them and highlighting solutions. Through examples, the book examines critical marketing challenges, providing clear guidance on building solid marketing strategy. As Groucho Marx once said, "We should learn from the mistakes of others. We don't have time to make them all ourselves."

Item description from the seller

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Olde Milwaukee Store

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    As described and shipped promptly. The packaging was little too desire. Some parts fell out of the open model box inside the shipping box. I had to tear the box apart to get all the loss pieces. Luckily none were lost. I'd buy from this seller again without any hesitation.
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    Money refunded immediately after I told him I received the wrong item. He promised to offer the pin again when the right item is returned to him. In the interim I found another for about the same price. So, assuming nothing goes wrong with the 2nd Greek War relief pin, I probably won't take him up on the offer. A good, honest dealer, whom I won't hesitate to deal with again.
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    Outstanding transaction – – smooth, seamless, and easy; one of eBay‘s absolute best sellers; highly highly recommend, you can’t go wrong. Fantastic shipping, great packing, and the item was as described. Great value, stellar condition for its age, all makes for a happy buyer. Looking forward to the next deal. A+ A+ A+ A+
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