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Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Ma
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Located in: Fairfield, Ohio, United States
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eBay item number:395154710229
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9783030425449
- Type
- NA
- Publication Name
- NA
- ISBN
- 9783030425449
- Publication Year
- 2020
- Format
- Hardcover
- Language
- English
- Book Title
- Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC)
- Item Length
- 9.3in
- Publisher
- Springer International Publishing A&G
- Genre
- Business & Economics
- Topic
- Customer Relations, Globalization, Commerce, Strategic Planning
- Item Width
- 6.1in
- Item Weight
- 41.3 Oz
- Number of Pages
- Xliii, 630 Pages
About this product
Product Information
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations ofphenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Product Identifiers
Publisher
Springer International Publishing A&G
ISBN-10
3030425444
ISBN-13
9783030425449
eBay Product ID (ePID)
18038508708
Product Key Features
Book Title
Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC)
Format
Hardcover
Language
English
Topic
Customer Relations, Globalization, Commerce, Strategic Planning
Publication Year
2020
Genre
Business & Economics
Number of Pages
Xliii, 630 Pages
Dimensions
Item Length
9.3in
Item Width
6.1in
Item Weight
41.3 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
Hf5415.5-5415.53
Copyright Date
2020
Dewey Decimal
658.8
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser.
Dewey Edition
23
Illustrated
Yes
Item description from the seller
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eBay item number:395154710229
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