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David A. Brenner Marketing Identities (Paperback) (UK IMPORT)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
Marketing Identities
Publication Name
Marketing Identities : the Invention of Jewish Ethnicity in Ost Und West
Title
Marketing Identities
Subtitle
The Invention of Jewish Ethnicity in Ost und West
Author
David A. Brenner
Format
Trade Paperback
EAN
9780814345191
ISBN
9780814345191
Publisher
Wayne State University Press
Genre
Society & Culture
Topic
History
Release Year
2018
Release Date
28/02/2018
Language
English
Country/Region of Manufacture
US
Item Height
229mm
Item Length
9in
Item Weight
347g
Publication Year
2018
Type
Textbook
Item Width
6in
Number of Pages
248 Pages

About this product

Product Information

Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history.

Product Identifiers

Publisher
Wayne State University Press
ISBN-10
0814345190
ISBN-13
9780814345191
eBay Product ID (ePID)
239581836

Product Key Features

Author
David A. Brenner
Publication Name
Marketing Identities : the Invention of Jewish Ethnicity in Ost Und West
Format
Trade Paperback
Language
English
Publication Year
2018
Type
Textbook
Number of Pages
248 Pages

Dimensions

Item Length
9in
Item Width
6in

Additional Product Features

Reviews
For its discussion of ethnicity and nationalism, of class and gender, of Jewish intellectual life in Imperial and early Weimar Germany, Marketing Identities offers a fascinating glimpse into the larger complexities surrounding Jewish identity formation at the beginning of this century.
Topic
Sociology / General, Jewish, Jewish Studies
Intended Audience
Scholarly & Professional
Genre
History, Social Science

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