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Malcolm Cook Animation and Advertising (Hardback) Palgrave Animation (UK IMPORT)
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eBay item number:395143342641
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Animation and Advertising
- Publication Name
- Animation and Advertising
- Title
- Animation and Advertising
- Contributor
- Kirsten Moana Thompson (Edited by)
- Format
- Hardcover
- EAN
- 9783030279387
- ISBN
- 9783030279387
- Edition
- 1st ed. 2019
- Publisher
- Springer International Publishing A&G
- Genre
- Business & Economics, Performing Arts
- Topic
- Film / Genres / Animated, Marketing / General
- Release Date
- 04/02/2020
- Release Year
- 2020
- Language
- English
- Country/Region of Manufacture
- CH
- Item Height
- 210mm
- Item Length
- 8.3in
- Series
- Palgrave Animation
- Type
- Genres
- Publication Year
- 2020
- Item Width
- 5.8in
- Item Weight
- 25.9 Oz
- Number of Pages
- Xxiii, 335 Pages
About this product
Product Information
Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animation, Animation and Advertising establishes a new and rich field of research, and raises many new questions concerning particular animation and media histories, and our methods for researching them.
Product Identifiers
Publisher
Springer International Publishing A&G
ISBN-10
3030279383
ISBN-13
9783030279387
eBay Product ID (ePID)
25038537407
Product Key Features
Book Title
Animation and Advertising
Format
Hardcover
Language
English
Topic
Film / Genres / Animated, Marketing / General
Publication Year
2020
Genre
Business & Economics, Performing Arts
Number of Pages
Xxiii, 335 Pages
Dimensions
Item Length
8.3in
Item Width
5.8in
Item Weight
25.9 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
Nc1765-1766
Table of Content
Chapter 1 Introduction to Animation and Advertising.- I: Revisionist Histories.- Chapter 2 George Pal's 'Cavalcade of Colours, Music and Dolls': 1930s Advertising Films in Transnational Contexts.- Chapter 3 Sponsored Silhouettes: Lotte Reiniger's 'useful' films in Britain.- Chapter 4 Magic Highways and Autopias: Disney and automobile advertising.- II: Intermediality.- Chapter 5 Animation and Commercial Display in Britain during the 1920s.- Chapter 6 Live Electrically with Reddy Kilowatt, Your Electrical Servant.- Chapter 7 'A Very Flexible Medium': The Ministry of Information and Animated Propaganda Films on the Home Front.- III: Brands.- Chapter 8 Animation Across Borders: Schicht Fat Factory and its Transmedia and Transnational Advertising Strategies.- Chapter 9 Just Do It, Impossible is Nothing: Animation and Sports Commercials.- Chapter 10 'Don't Mind Me, I'm Just a Dermatophyte': The Use of Animation in Direct-to-Consumer Pharmaceutical Television Advertising.- IV: Television.- Chapter 11 Beyond Anime? Rethinking Japanese Animation History through Early Animated Television Commercials.- Chapter 12 The 'Quasi-Artistic Venture': MTV Idents and Alternative Animation Culture.- Chapter 13 'Stupid Little Stories': Television Interstitial and Advertising Style in the Professional Culture of Indian Animation.- V: Digital and Contemporary.- Chapter 14 Promoting Computer Graphics Research: The tech demos of SIGGRAPH.- Chapter 15 'Movin' to a different beat': Commercial Pixar and the Simulated Ordinary.- Chapter 16 'Feel Everything': Animation, Advertising and Affect in Cinema and Television Idents.
Copyright Date
2019
Series
Palgrave Animation Ser.
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:395143342641
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GU14 0GT, United Kingdom
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