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Ulf Mannervik Rafael Ramir Strategy For A Networked Wor (Paperback) (UK IMPORT)
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eBay item number:395123155098
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Strategy for a Networked World
- Publication Name
- Strategy For A Networked World
- Title
- Strategy For A Networked World
- Format
- Trade Paperback
- EAN
- 9781911299608
- ISBN
- 9781911299608
- Publisher
- Imperial College Press
- Genre
- Business & Economics
- Release Date
- 04/10/2016
- Release Year
- 2016
- Language
- English
- Country/Region of Manufacture
- GB
- Publication Year
- 2016
- Topic
- Economic History, Industrial Management, Strategic Planning, Economics / Theory
- Number of Pages
- 250 Pages
About this product
Product Information
During the 1980s and 1990s, Richard Normann and his colleagues developed an original approach to strategy, based on seeing value as inherently co-produced in systems. Their 'Value Creating Systems' approach was a strong contrast to the idea of 'competitive advantage' that defined strategy at the time. The approach focuses on the design of the 'offerings' that define relationships among co-producers, and which connect actors in fields which transcend traditional industry borders. In the contemporary networked world, where consumers become co-producers, the ideas Normann and his colleagues developed towards strategy are uniquely effective in explaining and guiding practice.Strategy for a Networked World revisits and further develops these ideas. It is co-authored by two long-standing colleagues of Normann, Rafael Ramírez and Ulf Mannervik, who have successfully applied these ideas to their own consultancy practice. This book provides the theoretical basis for strategies of value co-creation, an accessible methodology and practical guidance, case studies of Facebook and the World Economic Forum, and examples of successful collaborations with organisations such as EDF, Scania, SCA and Shell.Designed to advise strategists and business developers working in uncertain, complex and turbulent contexts, it is suitable both for practitioners and for academics, combining theory and the means to turn it into practice. It will also serve as a valuable contribution to MBA classes and towards the development of more effective business strategies.
Product Identifiers
Publisher
Imperial College Press
ISBN-10
1911299603
ISBN-13
9781911299608
eBay Product ID (ePID)
229072134
Product Key Features
Book Title
Strategy for a Networked World
Format
Trade Paperback
Language
English
Topic
Economic History, Industrial Management, Strategic Planning, Economics / Theory
Publication Year
2016
Genre
Business & Economics
Number of Pages
250 Pages
Additional Product Features
Lc Classification Number
Hd30.28
Copyright Date
2016
Target Audience
Trade
Dewey Decimal
658.4012
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
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eBay item number:395123155098
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