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MKTG 8 [New, Engaging Titles from 4LTR Press] , Lamb, Charles W.
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Postage:
Located in: Imperial, Missouri, United States
Delivery:
Estimated between Thu, 27 Jun and Mon, 1 Jul to 43230
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Seller information
- 99.6% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:395014319130
Item specifics
- Condition
- ISBN
- 9781285432625
- Book Title
- Mktg 8 (With Coursemate Printed Access Card)
- Book Series
- New, Engaging Titles from 4ltr Press Ser.
- Publisher
- Cengage Learning
- Item Length
- 10.8 in
- Edition
- 8
- Publication Year
- 2014
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7 in
- Genre
- Business & Economics
- Topic
- Marketing / General, General
- Item Weight
- 36.1 Oz
- Item Width
- 8.5 in
- Number of Pages
- 432 Pages
About this product
Product Information
Signed for today's students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, review games, online video case studies, and more - all at an affordable price.
Product Identifiers
Publisher
Cengage Learning
ISBN-10
1285432622
ISBN-13
9781285432625
eBay Product ID (ePID)
170176490
Product Key Features
Edition
8
Book Title
Mktg 8 (With Coursemate Printed Access Card)
Number of Pages
432 Pages
Language
English
Topic
Marketing / General, General
Publication Year
2014
Genre
Business & Economics
Book Series
New, Engaging Titles from 4ltr Press Ser.
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
36.1 Oz
Item Length
10.8 in
Item Width
8.5 in
Additional Product Features
Dewey Edition
23
Dewey Decimal
658.8
Lc Classification Number
Hf5415
Table of Content
Part I: THE WORLD OF MARKETING. 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. Part II: ANALYZING MARKET OPPORTUNITIES. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Marketing Research. Part III: PRODUCT DECISIONS. 10. Product Concepts. 11. Developing and Managing Products. 12. Services and Nonprofit Organization Marketing. Part IV: DISTRIBUTION DECISIONS. 13. Supply Chain Management. 14. Marketing Channels and Retailing. Part V: PROMOTION AND COMMUNICATION STRATEGIES. 15. Marketing Communications. 16. Advertising, Public Relations, and Sales Promotion. 17. Personal Selling and Sales Management. 18. Social Media and Marketing. Part VI: PRICING DECISIONS. 19. Pricing Concepts. 20. Setting the Right Price.
Copyright Date
2015
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:395014319130
Postage and handling
Item location:
Imperial, Missouri, United States
Post to:
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Excludes:
APO/FPO, Alaska/Hawaii, Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, US Protectorates, Ukraine, Venezuela
| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Shipping | Estimated between Thu, 27 Jun and Mon, 1 Jul to 43230 |
| US $9.35 (approx RM 44.07) | United States | Expedited Postage (USPS Priority Mail®) | Estimated between Fri, 28 Jun and Tue, 2 Jul to 43230 |
| Handling time |
|---|
| Will usually ship within 1 business day of receiving cleared payment. |
| Taxes |
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| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales Tax for an item #395014319130
Sales Tax for an item #395014319130
Seller collects sales tax for items shipped to the following states:
| State | Sales Tax Rate |
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Return policy
| Return policy details |
|---|
| The seller will not accept returns for this item. |
Seller feedback (128,902)
i***a (12859)- Feedback left by buyer.
Past month
Verified purchase
thank you so very much.
l***8 (60)- Feedback left by buyer.
Past month
Verified purchase
Beautiful book. Great price. Speedy delivery. Thanks!!
l***i (333)- Feedback left by buyer.
Past month
Verified purchase
Item looks good, thanks!
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