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Successful Market Research In A Week

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Book Title
Successful Market Research In A Week
ISBN
9780340574669
EAN
9780340574669
Publication Year
1993
Type
Textbook
Format
Paperback
Language
English
Publication Name
Successful Market Research in a Week
Item Height
198mm
Author
Matthew Housden
Publisher
John Murray Press
Item Width
128mm
Subject
Marketing
Item Weight
110g
Number of Pages
96 Pages

About this product

Product Information

As business becomes more complex and competitive, the role of information in the decision-making process becomes ever more important. Profitable activity depends on identifying and fulfilling customer needs in a rapidly changing business environment. This book provides a practical guide to market research for students and professionals covering seven stages: types of market research, methodology, sampling methods I, secondary sources, sampling methods II, primary sources, questionnaires, other considerations, and presenting market research reports.

Product Identifiers

Publisher
John Murray Press
ISBN-13
9780340574669
eBay Product ID (ePID)
89251874

Product Key Features

Author
Matthew Housden
Publication Name
Successful Market Research in a Week
Format
Paperback
Language
English
Subject
Marketing
Publication Year
1993
Type
Textbook
Number of Pages
96 Pages

Dimensions

Item Height
198mm
Item Width
128mm
Item Weight
110g

Additional Product Features

Title_Author
Matthew Housden
Series Title
Successful Business in a Week S.
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 724498118
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