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Festival and Events Management

Awesomebooksusa
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US $13.41
ApproximatelyRM 56.66
Condition:
Very Good
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eBay item number:394725048402
Last updated on Aug 27, 2025 14:30:09 MYTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Title
Festival and Events Management: An International Arts and Cultur
ISBN
9780750658720

About this product

Product Identifiers

Publisher
Taylor & Francis Group
ISBN-10
075065872X
ISBN-13
9780750658720
eBay Product ID (ePID)
25038688429

Product Key Features

Number of Pages
440 Pages
Publication Name
Festival and events Management
Language
English
Subject
Industries / Hospitality, Travel & Tourism, General, Holidays (Non-Religious), Advertising & Promotion
Publication Year
2003
Type
Textbook
Subject Area
Sports & Recreation, Social Science, Business & Economics
Author
Martin Robertson
Format
Perfect

Dimensions

Item Height
0.9 in
Item Weight
23.3 Oz
Item Length
9.2 in
Item Width
6.3 in

Additional Product Features

Intended Audience
College Audience
Reviews
"For all its global focus and background, this is a British management textbook at its best. It has been well cared for by its team of editors and deserves a wide readership among both students and practitioners in the field... this book will permit students to pick up specialist knowledge and insight before starting their career, and will prove both useful and beneficial." -Dr Hans-Christian Andersen, Senior Lecturer in Cultural Tourism, Northumbria University, UK
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
338.4764
Table Of Content
Foreword by Peter Irvine, Director of Unique Events, Edinburgh: Festivals, events and the cultural experience: Arts, leisure & cultural concepts (Ali-Knight, Robertson); An overview of events management (Jones, Morgan, Salem); Festivals, events & the destination (Derret) - Managing the arts, culture and leisure experience: Event design and management (James and Brown); Visitor management for festival and events (Yeoman, Robertson, McMahon-Beattie); Service quality and managing your people (Drummond and Anderson); The implications and process of using IT within events organisations (Knox) -Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop); Marketing information for the events industry (Wood); Merchandising and Retail (Doyle); Festival and events catering operations (Fields, Stansbie); Principles and applications in ticketing and reservations management (Beaven, Laws)- Policies and strategies of art and leisure event management; Politics, public policy and the destination (Hall, Rusher); Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald); The economics and evaluation of festival and events (Carlsen); A strategic approach for the use of sponsorship in the events industry (Masterman); The behavioural aspects of financial management (Raj); Risk and decision making in event management (Laybourn) - Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts - attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge); Wine tourism events (Novelli); Edinburgh's winter festivals (Wardrop, Robertson); Sponsorship, funding and strategic function - Carling festival and V-festival (Raj, Walters); The Anglesey Sea symposium (Matthews); A critical examination of Sydney's 2000 Olympic Games (Waitt); Index
Synopsis
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
LC Classification Number
GT3405

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