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Direct Marketing: Strategy, Planning, Execution by Edward L. Nash
US $4.99
ApproximatelyRM 21.13
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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US $4.99 (approx RM 21.13) USPS Media MailTM.
Located in: Highland, Michigan, United States
Delivery:
Estimated between Sat, 16 Aug and Fri, 22 Aug to 94104
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30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
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eBay item number:394534256038
Item specifics
- Condition
- Brand
- Ex Libris Used Books
- ISBN
- 9780071352871
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071352872
ISBN-13
9780071352871
eBay Product ID (ePID)
1145271
Product Key Features
Edition
4
Book Title
Direct Marketing: Strategy, Planning, Execution
Number of Pages
600 Pages
Language
English
Publication Year
2000
Topic
Training, Marketing / Direct
Illustrator
Yes
Features
Revised
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.6 in
Item Weight
35.5 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
LCCN
99-054038
Dewey Edition
20
Dewey Decimal
658.8/4
Edition Description
Revised edition
Table Of Content
Chapter 1: Introduction. Chapter 2: Strategic Planning. Chapter 3: The Marketing Plan. Chapter 4: Research. Chapter 5: Testing. Chapter 6: The Proposition. Chapter 7: "Back-End" Marketing. Chapter 8: Mail Order Math. Chapter 9: Creative Tactics. Chapter 10: Copywriting. Chapter 11: Art Direction. Chapter 12: Direct Mail Formats. Chapter 13: Production Planning. Chapter 14: Mailing Lists. Chapter 15: Print Media. Chapter 16: Broadcast Media. Chapter 17: Broadcast Creative. Chapter 18: Telemarketing. Chapter 19: Fulfillment. Chapter 20: Database Marketing. Chapter 21: Internet Marketing. Chapter 22: Going Global. Index.
Synopsis
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
LC Classification Number
HF5415.126.N37 2000
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- 1***b (6)- Feedback left by buyer.Past monthVerified purchasefast shipping, just what I wanted and had as a kid, thank you!
- e***s (25)- Feedback left by buyer.Past monthVerified purchaseArrived quickly in nice packaging! Thank you :)
- e***n (3210)- Feedback left by buyer.Past monthVerified purchaseThe book arrived safely, but unfortunately it didn't meet my needs. Not the sellers fault. I returned it. Thanks!
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Seller feedback (2,602)
- 1***b (6)- Feedback left by buyer.Past monthVerified purchasefast shipping, just what I wanted and had as a kid, thank you!
- e***s (25)- Feedback left by buyer.Past monthVerified purchaseArrived quickly in nice packaging! Thank you :)
- e***n (3210)- Feedback left by buyer.Past monthVerified purchaseThe book arrived safely, but unfortunately it didn't meet my needs. Not the sellers fault. I returned it. Thanks!