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Origination: The Geographies of Brands and Branding (RGS-IBG Book Series) by Pi
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Located in: Hertfordshire, United Kingdom
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Estimated between Thu, 16 May and Thu, 23 May to 43230
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eBay item number:392593296038
Item specifics
- Condition
- Book Title
- Origination: The Geographies of Brands and Branding (RGS-IBG Book
- ISBN
- 9781118556405
- EAN
- 9781118556405
- Publication Year
- 2015
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Origination: the Geographies of Brands and Branding
- Item Height
- 228mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 153mm
- Subject
- Marketing
- Item Weight
- 322g
- Number of Pages
- 248 Pages
About this product
Product Information
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding Challenges current interpretations of brands as vehicles of homogenization in globalization Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands Forges strong new connections between political and cultural economy approaches within geography Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118556405
eBay Product ID (ePID)
213138608
Product Key Features
Publication Name
Origination: the Geographies of Brands and Branding
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2015
Type
Textbook
Number of Pages
248 Pages
Dimensions
Item Height
228mm
Item Width
153mm
Item Weight
322g
Additional Product Features
Series Title
Rgs-Ibg Book Series
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 858 5123 06
Seller assumes all responsibility for this listing.
eBay item number:392593296038
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Item location:
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| GBP 7.20 (approx RM 42.68) | United States | Standard Postage (Royal Mail International Standard) |
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| Will usually ship within 1 business day of receiving cleared payment. |
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