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Switching Channels: Organization and Change in TV Broadcasting by Caves New+=
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eBay item number:392509883631
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- PublishedOn
- 2005-09-16
- ISBN
- 9780674018785
- EAN
- 9780674018785
- Subject Area
- Business & Economics, Performing Arts
- Publication Name
- Switching Channels : Organization and Change in TV Broadcasting
- Item Length
- 8.2 in
- Publisher
- Harvard University Press
- Subject
- Industries / General, Television / General, General
- Publication Year
- 2005
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2 in
- Item Width
- 5.5 in
- Item Weight
- 19.2 Oz
- Number of Pages
- 376 Pages
About this product
Product Information
Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores. In the past twenty-five years, the expansion of cable and satellite systems has transformed television. Richard Caves examines the economics of this phenomenon--and the nature and logic of the broadcast networks' response to the incursion of cable TV, especially the shift to inexpensive unscripted game and "reality" shows and "news" magazines. An explanation of these changes, Caves argues, requires an understanding of two very different sectors: the "creative industry," which produces programs; and the commercial channels, which bring them to viewers. His book shows how distributors' judgment of profitability determines the quality and character of the programs the creative industry produces. This determination, writes Caves, depends on the number and types of viewers that various programs can attract and advertisers' willingness to pay for their attention, as well as the organization of the networks that package programs, the distributors that transmit them, and the deals these parties strike with one another.
Product Identifiers
Publisher
Harvard University Press
ISBN-10
0674018788
ISBN-13
9780674018785
eBay Product ID (ePID)
45871550
Product Key Features
Publication Name
Switching Channels : Organization and Change in TV Broadcasting
Format
Hardcover
Language
English
Subject
Industries / General, Television / General, General
Publication Year
2005
Type
Textbook
Subject Area
Business & Economics, Performing Arts
Number of Pages
376 Pages
Dimensions
Item Length
8.2 in
Item Height
1.2 in
Item Width
5.5 in
Item Weight
19.2 Oz
Additional Product Features
LCCN
2005-040345
Intended Audience
Scholarly & Professional
Lc Classification Number
Pn1992.3.U5c34 2005
Reviews
This book is a successful effort to subject to economic analysis an industry that has undergone substantial organizational changes within a short time and that is marked by quite peculiar structural properties and production practices. Caves ingeniously sorts out the industry's peculiarities and reads the economic meaning and implications of its "tribal customs.", In Switching Channels , Richard Caves has done a great job bringing together a vast amount of disparate information to provide a comprehensive framework for the study of television broadcasting. The book covers everything from syndication through the rise of cable networks.
Table of Content
Contents Preface Introduction I. TV PROGRAMS AS CREATIVE GOODS 1. The Market for Broadcast Network Programming 2. Syndication 3. The Public Broadcasting System II. SWITCHING CHANNELS AND PROGRAM QUALITY 4. The Squeeze on Broadcasters' Rents 5. Cable Networks and Upgraded Cable Programming 6. Broadcast Networks, Stations, and Rents III. BARGAINING TABLES AND MEDIA CONGLOMERATES 7. Program Supply, Integration, and the Fin-Syn Rules 8. Broadcast Stations: Lengthening the Chains 9. Cable Networks and Cable Operators: Ownership Links and Carriage Decisions Epilogue Appendix A. Determinants of Affiliates' Compensation Appendix B. Gains for Chains in Radio Notes Selected References Index
Copyright Date
2005
Dewey Decimal
384.55/1/0973
Dewey Edition
22
Illustrated
Yes
Item description from the seller
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Value Added Tax Number:
- GB 724498118
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eBay item number:392509883631
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