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Marketing Management (International Students)-Phil
GBP 3.61
ApproximatelyRM 20.68
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Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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eBay item number:392108612700
Item specifics
- Condition
- Book Title
- Marketing Management (International Students)-Philip T. Kotler
- ISBN
- 9780130156846
About this product
Product Information
This classic text, a worldwide bestseller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium. For undergraduate/graduate courses in Marketing Management. *A millennium theme throughout shows how the World Wide Web and e-commerce are dramatically altering the marketing landscape: 21st Century sections in key chapters, along with 'Marketing for the Millennium' boxes, exercises, and margin notes. *Expanded Direct and On-line Marketing chapter: Includes revised coverage of electronic business; e-commerce; the on-line consumer; methods of conducting on-line marketing; and its advantages/disadvantages. *'Focus on Technology' exercises: Uses real organizations and real Internet Websites. *'You're the Marketer' exercises; Linked to the Marketing Plan Pro software. *Additional mini-case and in-text examples. *A managerial orientation. *An analytical approach. *A basic disciplines perspective - Includes: economics; behavioral science; management theory; and mathematics. *Draws on the rich findings of various scientific disciplines to provide students with fundamental concepts and tools. *Universal applications: e.g., products and services; consumer and business markets; profit and nonprofit organizations; domestic and foreign companies; and low- and high-tech industries. *Comprehensive and balanced coverage. *Covers all the topics an informed marketing manager needs to understand; and the major issues in strategic, tactical, and administrative marketing. *Global marketing emphasis.
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780130156846
eBay Product ID (ePID)
91214866
Product Key Features
Number of Pages
784 Pages
Publication Name
Marketing Management: Millennium Edition: International Edition
Language
English
Subject
Management
Publication Year
1999
Type
Textbook
Format
Paperback
Dimensions
Item Height
252 mm
Item Weight
1369 g
Item Width
201 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description
Seller business information
VAT number: GB 724498118
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- Automatische feedback van eBay- Feedback left by buyer.Past 6 monthsBestelling voltooid - getrackt en op tijd
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time
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