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Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com by
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eBay item number:392096781028
Item specifics
- Condition
- Book Title
- Global Corporate Strategy - A Critical Analysis and Evaluation of
- ISBN
- 9783640570812
- EAN
- 9783640570812
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Global Corporate Strategy-A Critical Analysis and Evaluation of Amazon.Com
- Item Height
- 210mm
- Publisher
- Grin Publishing
- Item Width
- 148mm
- Subject
- Marketing
- Item Weight
- 95g
- Number of Pages
- 64 Pages
About this product
Product Information
Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65 % - B, University of Sunderland (Faculty of Business and Law), course: Global Corporate Strategy, language: English, abstract: In the following, the Amazon.com case study will be critically analysed and evaluated. High emphasis will be put on the company's global business policies and strategies from its foundation in 1995 till now by examining the internal and the external environment. The online retailer followed a long-term strategy in order to fulfil its vision and values, incorporating global growth, diversification in product categories and building up the world's most customer-centric company. Furthermore, Amzon.com's strategic decision-making and problem solving processes will be carefully analysed and how it responds and copes with changes and difficulties arising from the business environment. This report outlines in the last step the future tendency and the future direction of the organisation by highlighting the strategic thinking behind a long-term approach. Concluding, recommendations will be given which focus on revising their strategy and applying scenario planning.
Product Identifiers
Publisher
Grin Publishing
ISBN-13
9783640570812
eBay Product ID (ePID)
110643608
Product Key Features
Publication Name
Global Corporate Strategy-A Critical Analysis and Evaluation of Amazon.Com
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
64 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
95g
Additional Product Features
Country/Region of Manufacture
Germany
Item description from the seller
Business seller information
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eBay item number:392096781028
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Very good copy. Thanks.
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