The Philosophy of Branding: Great Philosophers Think Brands, Braun, Thom, Used;

The Cotswold Library
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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
EAN
9780749450007
ISBN
0749450002
Book Title
The Philosophy of Branding: Great Philosophers Think Brands
Category

About this product

Product Information

In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of 16 of the world's greatest western thinkers, to reveal what they might say about branding if they were alive today. On this list are Plato, Aristotle, Descartes, Hume, Kant and Nietzsche, among others. Filled with contemporary examples, pragmatic insights and summaries of each philosopher's 'top tips', this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking.

Product Identifiers

Publisher
Kogan Page, the Limited
ISBN-10
0749450002
ISBN-13
9780749450007
eBay Product ID (ePID)
95420664

Product Key Features

Number of Pages
192 Pages
Language
English
Publication Name
Philosophy of Branding : Great Philosophers Think Brands
Subject
Marketing / General, Consumer Guides, Reference, Advertising & Promotion
Publication Year
2007
Type
Not Available
Author
Thom Braun
Subject Area
Reference, Business & Economics
Format
Perfect

Dimensions

Item Height
0.6 in
Item Weight
6.2 Oz
Item Length
7.1 in
Item Width
4.7 in
Height
178mm
Width
111mm
Weight
225g

Additional Product Features

Place of Publication
London
Spine
12mm
Country of Publication
United Kingdom
Author Biography
thom braun is director of unilever's global marketing academy as well as being an ordained priest in the church of england and a successful author. for 25 years, thom has successfully interwoven his 'careers' as a branding expert, academic. writer and clergyman into a unique blend of skills and experiences. his marketing and branding credentials come from time spent as a consultant and 21 years working with unilever, where he plays a key role in the company's global marketing operation. braun has published several other books.
First Published
2004
Edition Statement
New Edition

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The Cotswold Library

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Hello and welcome to The Cotswold Library where we pride ourselves on offering a wide selection of pre-loved books to customers across the globe. Our purpose is to get used books back into the hands ...
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