Branded Nation: The Marketing of ... by Twitchell, James B. Paperback / softback

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
ISBN
0743243471
EAN
9780743243476
Release Title
Branded Nation: The Marketing of Megachurch, College Inc., and...
Artist
Twitchell, James B.
Brand
N/A
Colour
N/A
Book Title
Branded Nation: The Marketing of Megachurch, College Inc., and...
Category

About this product

Product Information

Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share.Branded Nationuncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and its ranking inU.S. News & World Report;and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives.Savvy, sharply observed, and bitingly funny,Branded Nationis sure to both enlighten and entertain.

Product Identifiers

Publisher
Simon & Schuster
ISBN-10
0743243471
ISBN-13
9780743243476
eBay Product ID (ePID)
44460880

Product Key Features

Number of Pages
336 Pages
Publication Name
Branded Nation : the Marketing of Megachurch, College Inc. , and Museumworld
Language
English
Subject
Consumer Guides, Sociology / General, Museums, Tours, Points of Interest, Popular Culture, General, Sociology / Social Theory
Publication Year
2005
Type
Not Available
Author
James B. Twitchell
Subject Area
Travel, Education, Référence, Social Science
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
12.5 Oz
Item Length
8.5 in
Item Width
5.5 in

Additional Product Features

LCCN
2004-052147
Reviews
"Twitchell is a tart-tongued observer who details how every corner of the culture has been exploited for commerce." -- Geoff Lewis, BusinessWeek, "Twitchell is a tart-tongued observer who details how every corner of the culture has been exploited for commerce."-- Geoff Lewis, BusinessWeek, "Jim Twitchell is Jay Chiat wrapped in H. L. Mencken. He gets marketing better than most marketers -- and writes about it better, with more insight and wit, than just about any writer. Now that brands have moved off the rumps of cows onto colleges, museums, and even churches, we need Twitchell's intelligence more than ever." -- Randall Rothenberg, author of Where the Suckers Moon: An Advertising Story and columnist, Advertising Age, "Jim Twitchell is Jay Chiat wrapped in H. L. Mencken. He gets marketing better than most marketers -- and writes about it better, with more insight and wit, than just about any writer. Now that brands have moved off the rumps of cows onto colleges, museums, and even churches, we need Twitchell's intelligence more than ever."-- Randall Rothenberg, author of Where the Suckers Moon: An Advertising Story and columnist, Advertising Age, "Readers fascinated by the pervasiveness of marketing in American life will revel in the way Twitchell parses our industry and academic lexicon." -- Clayton Collins, The Christian Science Monitor, "Readers fascinated by the pervasiveness of marketing in American life will revel in the way Twitchell parses our industry and academic lexicon."-- Clayton Collins, The Christian Science Monitor, "Readers fascinated by the pervasiveness of marketing in American life will revel in the way Twitchell parses our industry and academic lexicon."-- Clayton Collins,The Christian Science Monitor, "Twitchell is a tart-tongued observer who details how every corner of the culture has been exploited for commerce." -- Geoff Lewis, Business Week, "Jim Twitchell is Jay Chiat wrapped in H. L. Mencken. He gets marketing better than most marketers -- and writes about it better, with more insight and wit, than just about any writer. Now that brands have moved off the rumps of cows onto colleges, museums, and even churches, we need Twitchell's intelligence more than ever."-- Randall Rothenberg, author ofWhere the Suckers Moon: An Advertising Storyand columnist,Advertising Age
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.827
Intended Audience
Trade
Lc Classification Number
Hd69.B7t7596 2006

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