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M: Marketing with Connect Plus

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eBay item number:388422994170
Last updated on May 30, 2025 09:05:14 MYTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
M: Marketing with Connect Plus
ISBN
9780078028854

About this product

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
007802885X
ISBN-13
9780078028854
eBay Product ID (ePID)
15038258320

Product Key Features

Number of Pages
464 Pages
Publication Name
M: Marketing
Language
English
Publication Year
2012
Subject
Marketing / General, Management
Type
Textbook
Author
Dhruv Grewal, Michael Levy
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
35.5 Oz
Item Length
10.9 in
Item Width
9.1 in

Additional Product Features

Edition Number
3
Intended Audience
College Audience
LCCN
2011-940364
Illustrated
Yes
Synopsis
M: Marketing 3e can be used in any Principles of Marketing or Introduction to Marketing course. This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.
LC Classification Number
HF5415.G675 2013

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