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How not to Plan: 66 ways to screw it up,Les Binet, Sarah Carter
GBP 4.46
ApproximatelyRM 25.42
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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GBP 8.99 (approx RM 51.24) Standard Int'l Postage.
Located in: South East, United Kingdom
Delivery:
Estimated between Wed, 30 Jul and Fri, 8 Aug to 94104
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eBay item number:386730492703
Item specifics
- Condition
- Title
- How not to Plan: 66 ways to screw it up
- ISBN
- 9781789014501
About this product
Product Information
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We've been working with them to turn this treasure chest of wisdom into a practical guide. We've called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called 'How to Plan Advertising'. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It's loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you'll find a simple 2-minute check list for how to do it better, a short case study showing how it's done brilliantly, a space for your notes and further reading for the intellectually gifted...
Product Identifiers
Publisher
Troubador Publishing
ISBN-13
9781789014501
eBay Product ID (ePID)
9046661963
Product Key Features
Subject
Business
Publication Year
2018
Number of Pages
200 Pages
Publication Name
How Not to Plan: 66 Ways to Screw It Up
Language
English
Type
Textbook
Format
Paperback
Dimensions
Item Height
210 mm
Item Width
160 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 724 4981 18
Seller feedback (1,437,419)
- y***9 (4273)- Feedback left by buyer.Past monthVerified purchaseA nice item , Thanks A++++++++++++++
- y***9 (4273)- Feedback left by buyer.Past monthVerified purchaseA nice item , Thanks A++++++++++++++
- r***a (1002)- Feedback left by buyer.Past monthVerified purchaseSpeedy delivery - Great Ebayer
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