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Principles of Marketing Hardcover Gary, Kotler, Philip Armstrong
US $16.00
ApproximatelyRM 67.66
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Shipping:
US $6.72 (approx RM 28.42) USPS Media MailTM.
Located in: Sacramento, California, United States
Delivery:
Estimated between Fri, 8 Aug and Mon, 11 Aug to 94104
Returns:
No returns accepted.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:386303501238
Item specifics
- Condition
- Book Title
- Principles of Marketing Hardcover Gary, Kotler, Philip Armstrong
- ISBN
- 9780133084047
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133084043
ISBN-13
9780133084047
eBay Product ID (ePID)
143663067
Product Key Features
Number of Pages
720 Pages
Publication Name
Principles of Marketing
Language
English
Publication Year
2013
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
55.2 Oz
Item Length
11 in
Item Width
8.5 in
Additional Product Features
Edition Number
15
Intended Audience
College Audience
LCCN
2012-037271
Dewey Edition
20
Dewey Decimal
658.8
Synopsis
Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. "Principles of Marketing "helps current and aspiring marketers master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage from traditional marketing all-stars such as P&G and McDonald s to new-age digital competitors such as Apple and Google.", Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage--from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google., MARKET: Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage--from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google.
LC Classification Number
HF5415.K636 2014
Item description from the seller
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- n***t (5934)- Feedback left by buyer.Past 6 monthsVerified purchase·:*¨¨*:·.tHE pERFECT! sELLER iN eVERY wAY! sHIPPED wITH cARE! fAST sHIPPING! tHANK yOU sO mUCH!.·:*¨¨*:·.(LOT OF 5) Equate Original Redness Reliever Drops, 1oz each - EXP 3/2025 (#386414829091)
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Seller feedback (278)
- n***t (5934)- Feedback left by buyer.Past 6 monthsVerified purchase·:*¨¨*:·.tHE pERFECT! sELLER iN eVERY wAY! sHIPPED wITH cARE! fAST sHIPPING! tHANK yOU sO mUCH!.·:*¨¨*:·.(LOT OF 5) Equate Original Redness Reliever Drops, 1oz each - EXP 3/2025 (#386414829091)
- c***1 (1412)- Feedback left by buyer.Past 6 monthsVerified purchaseGoodAir Wick Essential Mist Lavender & Almond Essential Oils Diffuser Air Freshener (#385570189432)
- p***c (271)- Feedback left by buyer.Past 6 monthsVerified purchaseReceived Moonstone suplement as advertised. Well packed for shipping. Good price. Thank you.2 Pack MoonStone ~ Kidney Healthy STONE STOPPER 90 vegan capsules . Exp 5/26 (#387274205627)