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Strategic Social Media: From Marketing to Social Change

by Mahoney, L. Meghan; Tang, Tang | PB | Good
ThriftBooks
(3968411)
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US $14.00
ApproximatelyRM 59.21
Condition:
Good
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreabout condition
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eBay item number:376488621574
Last updated on Aug 26, 2025 08:23:06 MYTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ...
Binding
Paperback
Book Title
Strategic Social Media
Weight
1 lbs
Product Group
Book
IsTextBook
No
ISBN
9781118556849

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118556844
ISBN-13
9781118556849
eBay Product ID (ePID)
229411221

Product Key Features

Number of Pages
368 Pages
Publication Name
Strategic Social Media : from Marketing to Social Change
Language
English
Subject
Web / Social Media, E-Commerce / Internet Marketing, Advertising & Promotion
Publication Year
2016
Type
Textbook
Author
Tang Tang, L. Meghan Mahoney
Subject Area
Computers, Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
21.7 Oz
Item Length
9.6 in
Item Width
7.4 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2017-449035
Dewey Edition
23/eng/20240326
Illustrated
Yes
Dewey Decimal
302.23/1
Synopsis
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals., Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
LC Classification Number
HF5414

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