Picture 1 of 1
Gallery
Picture 1 of 1
Have one to sell?
A Cannes Lions Jury Presents: The Art of Branded Entertainment Pereira, PJ; Ch..
US $14.81
ApproximatelyRM 62.87
or Best Offer
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Shipping:
US $4.47 (approx RM 18.98) USPS Media MailTM.
Located in: Canoga Park, California, United States
Delivery:
Estimated between Thu, 14 Aug and Mon, 18 Aug to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:376447859951
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN
- 9780720620580
About this product
Product Identifiers
Publisher
Owen The Limited, Peter
ISBN-10
0720620589
ISBN-13
9780720620580
eBay Product ID (ePID)
13038797664
Product Key Features
Book Title
Cannes Lions Jury Presents: the Art of Branded Entertainment
Number of Pages
320 Pages
Language
English
Topic
Consumer Guides, Television / Direction & Production, Media Studies, Industries / Media & Communications, Film / Direction & Production, Advertising & Promotion
Publication Year
2018
Illustrator
Yes
Genre
Performing Arts, Reference, Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
13 Oz
Item Length
8.5 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
TitleLeading
A
Reviews
"The first book ever written by a Cannes Lions jury...[it] offers unique insight into alternative techniques that companies can use to make their brand stand out from the competition."-- SHOOT Online
Synopsis
A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity. A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising. Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers. For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror. Contributors to The Art of Branded Entertainment : Monica Chun , President of PMK.BNC; Jules Daly , president of RSA Films; Ricardo Dias , CMO of Anheuser-Busch InBev's Grupo Modelo in Mexico; Samantha Glynne , Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll , ICM Partners Global Head of Branded Entertainment; Gabor Harrach , the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance , Managing Director for Multicultural Content Marketing & Strategic Partnerships at Media Superpower OMD; Toan Nguyen , partner at Jung von Matt/SPORTS; Luciana Olivares , CCO of Latina Media in Peru; Marcelo Páscoa , Head of Global Brand Marketing at Burger King; PJ Pereira , Founder and Creative Chairman of Pereira O'Dell; Misha Sher , Vice-President at MediaCom Worldwide; Pelle Sjoenell , Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoya Suzuki , CEO of Stories International; Jason Xenopoulos , Chief Vision Officer and Chief Creative Officer of VML., In 2017 twenty specialist jurors of the Cannes Lions International Festival of Creativity considered a wide range of ideas submitted in the relatively uncharted category of 'Branded Entertainment', regarded by many as the future of advertising. In The Art of Branded Entertainment they reflect on the winning strategies and campaigns. Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers. For the past five years the Cannes Lions International Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of essays authored by each juror., A special, premi re release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity. A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising. Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers. For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror. Contributors to The Art of Branded Entertainment Monica Chun , President of PMK.BNC; Jules Daly , president of RSA Films; Ricardo Dias , CMO of Anheuser-Busch InBev's Grupo Modelo in Mexico; Samantha Glynne , Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll , ICM Partners Global Head of Branded Entertainment; Gabor Harrach , the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance , Managing Director for Multicultural Content Marketing & Strategic Partnerships at Media Superpower OMD; Toan Nguyen , partner at Jung von Matt/SPORTS; Luciana Olivares , CCO of Latina Media in Peru; Marcelo P scoa , Head of Global Brand Marketing at Burger King; PJ Pereira , Founder and Creative Chairman of Pereira O'Dell; Misha Sher , Vice-President at MediaCom Worldwide; Pelle Sjoenell , Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoya Suzuki , CEO of Stories International; Jason Xenopoulos , Chief Vision Officer and Chief Creative Officer of VML.
LC Classification Number
HF5415.1255.A78 2018
Item description from the seller
Seller feedback (119)
- 6***c (315)- Feedback left by buyer.Past monthVerified purchaseitem as described, well packed, fast shipping, thank you
- l***l (79)- Feedback left by buyer.Past monthVerified purchaseJust as described and everything went smoothly. Reliable and professional seller—highly recommended!
- l***l (79)- Feedback left by buyer.Past monthVerified purchaseJust as described and everything went smoothly. Reliable and professional seller—highly recommended!
More to explore :
- Art & Culture Nonfiction Entertainment Fiction & Nonfiction Books,
- The Lion King Books,
- Entertainment Weekly Magazines,
- Nonfiction Presents Paperbacks Books,
- Nonfiction Books in English Fiction & Presents,
- Art Textbooks,
- Nonfiction Entertainment Fiction & Nonfiction Books,
- Art & Photography Magazines,
- Art & Culture Fiction Books & Art History Nonfiction,
- Entertainment Hardcover Illustrated Nonfiction Books