Social Marketing: Changing Behaviors for Good - Paperback - GOOD

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
Book Title
Social Marketing: Changing Behaviors for Good
MPN
Does not apply
ISBN
9781452292144
Category

About this product

Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
1452292140
ISBN-13
9781452292144
eBay Product ID (ePID)
208653704

Product Key Features

Number of Pages
584 Pages
Publication Name
Social Marketing : Changing Behaviors for Good
Language
English
Subject
Marketing / General, Movements / Behaviorism
Publication Year
2015
Type
Textbook
Author
Philip. Kotler, Nancy R. Lee
Subject Area
Business & Economics, Psychology
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
30.5 Oz
Item Length
9.1 in
Item Width
7.4 in

Additional Product Features

Edition Number
5
Intended Audience
College Audience
LCCN
2014-047588
Dewey Edition
23
Reviews
"I like the mix of topics in the book, and I like the chapter dedicated to each step of the marketing process."   , It is one of the best books out there, so have continued to use it. Students generally like it. . . .This is the state of the art text., The strength of the book is in the examples (including boxes), especially the different lengths so that you can kind of choose yourself how much to use and how deep to go into a particular illustration., I like the text because it ties to concepts the students have learning in Principles of Marketing, but also distinguishes how social marketing is different than traditional marketing.  The vignettes provide good examples, and the chapters are not too long or complex.
Illustrated
Yes
Dewey Decimal
658.8
Synopsis
The definitive textbook for the planning and implementation of programmes designed to bring about social change, no other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action., Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term "social marketing" in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. TheFifth Editioncontains 25 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers., Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term "social marketing" in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.
LC Classification Number
HF5414.K67 2016

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