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Focus Groups: A Practical Guide for Applied Research by Krueger, Richard A.

by Krueger, Richard A. | PB | Good
ThriftBooks
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ApproximatelyRM 21.98
Condition:
Good
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eBay item number:376185931472

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ...
Binding
Paperback
Book Title
Focus Groups
Weight
0 lbs
Product Group
Book
IsTextBook
Yes
ISBN
9780803931879

About this product

Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
0803931875
ISBN-13
9780803931879
eBay Product ID (ePID)
1297496

Product Key Features

Number of Pages
200 Pages
Language
English
Publication Name
Focus Groups : a Practical Guide for Applied Research
Subject
Research
Publication Year
1988
Type
Textbook
Subject Area
Social Science
Author
Richard A. Krueger
Format
Trade Paperback

Dimensions

Item Weight
10 Oz

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
87-033413
Dewey Edition
23
Dewey Decimal
361.6/1068
Table Of Content
Foreword - Michael Quinn PattonPART ONE: GROUPS AND FOCUS GROUPSGroupsFocus GroupsPART TWO: THE PROCESS OF CONDUCTING FOCUS GROUPSConceptualizing the Focus GroupAsking Questions in a Focus GroupModerating SkillsParticipants in a Focus GroupAnalyzing Focus Group ResultsReporting Focus Group ResultsPART THREE: ISSUES AND CONCERNSUSING NONRESEARCHERS IN FOCUS GROUPSFocus Groups Special SituationsContracting for Focus Groups A Consumers GuidePostscript The Future of Focus Groups
Synopsis
Focus groups are rapidly emerging as one of the preferred sources of information. They are used for assessing needs, planning programmes, evaluation and decision making. This practical guide incorporates research from both the social sciences and marketing research. The author gives advice on conducting focus group interviews, with clear descriptions of the technical aspects of successful focus groups and many common sense suggestions for application. Particular attention is placed on the uses of focus group interviewing for non-profit organizations.An overview highlights distinctions between the focus group procedure and other seemingly similar research procedures, and Krueger introduces the concepts of planning, questioning, moderating, Focus groups are rapidly emerging as one of the preferred sources of information. They are used for assessing needs, planning programmes, evaluation and decision making. This practical guide incorporates research from both the social sciences and marketing research. The author gives advice on conducting focus group interviews, with clear descriptions of the technical aspects of successful focus groups and many common sense suggestions for application. Particular attention is placed on the uses of focus group interviewing for non-profit organizations. An overview highlights distinctions between the focus group procedure and other seemingly similar research procedures, and Krueger introduces the concepts of planning, questioning, moderating, Focus groups are rapidly emerging as one of the preferred sources of information. They are used for assessing needs, planning programmes, evaluation and decision making. This practical guide incorporates research from both the social sciences and marketing research. The author gives advice on conducting focus group interviews, with clear descriptions of the technical aspects of successful focus groups and many common sense suggestions for application. Particular attention is placed on the uses of focus group interviewing for non-profit organizations. An overview highlights distinctions between the focus group procedure and other seemingly similar research procedures, and Krueger introduces the concepts of planning, questioning, moderating and analysing focus group interviews; he includes examples of focus group questions, letters of invitation, screening questionnaires and analysis tips as well as actual focus group reports.
LC Classification Number
H62.K754 1988

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