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WORLD TELEVISION: FROM GLOBAL TO LOCAL By Joseph D. Straubhaar

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eBay item number:375556612222

Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Book Title
World Television: From Global to Local
ISBN-10
0803954638
Genre
Communication studies
ISBN
9780803954632

About this product

Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
0803954638
ISBN-13
9780803954632
eBay Product ID (ePID)
57199060

Product Key Features

Number of Pages
312 Pages
Publication Name
World Television : from Global to Local
Language
English
Publication Year
2007
Subject
Communication Studies, Television / History & Criticism, Social Psychology
Type
Textbook
Author
Joseph D. Straubhaar
Subject Area
Performing Arts, Language Arts & Disciplines, Psychology
Format
Perfect

Dimensions

Item Height
0.7 in
Item Weight
15 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
College Audience
LCCN
2006-102718
Reviews
The strength of the book resides in data from which the author makes plausible connections to many of the theories that have driven the global/international media studies over the past three decades... the book is a major achievement in the field of global media studies., "The strength of the book resides in data from which the author makes plausible connections to many of the theories that have driven the global/international media studies over the past three decades... the book is a major achievement in the field of global media studies." -- Emile McAnany
Dewey Edition
22
Dewey Decimal
384.55
Synopsis
This new assessment of the interdependence of television across cultures and nations brings together the most current research and theories on the subject. By examining recent devlopments in the world system of television as well as some of the theories of culture, industry, genre, and audience, the author brings new insights to the topic. The author argues that television is being simultaneously globalized, regionalized, nationalized, and even localized the book therefore looks at all these levels of operation. Drawing on both quantative and cultural studies perspectives, the author provides a new model which attempts to move beyond the current controversies about dependency and globalization., World Television: From Global to Local , a new assessment of the interdependence of television across cultures and nations brings together the most current research and theories on the subject. By examining recent developments in the world system of television as well as several theories of culture, industry, genre, and audience, author Joseph D. Straubhaar offers new insights into the topic. He argues that television is being simultaneously globalized, regionalized, nationalized, and even localized, with audiences engaging it at multiple levels of identity and interest; therefore the book looks at all these levels of operation. Key Features Draws upon both international communication and cultural studies perspectives: Presents a new model is presented that attempts to move beyond the current controversies about imperialism and globalization. Looks at historical patterns: Historical patterns across cultures and countries help compare where television has been and where it is going. Takes a contemporary focus: Uses of technology, flows and patterns of program development, genres of television, the interaction of producers and audiences, and patterns of audience choice among emerging alternatives are examined. Explores how the audience for these evolving forms of television is structured: The effects of these forces or patterns of television have on both cultural formations and individual identities are identified. Intended Audience This is an excellent text for advanced undergraduate and graduate courses in Globalizatiion and Culture, Global Media, Television Studies, Television Criticism, and International Media., World Television: From Global to Local, a new assessment of the interdependence of television across cultures and nations brings together the most current research and theories on the subject. By examining recent developments in the world system of television as well as several theories of culture, industry, genre, and audience, author Joseph D. Straubhaar offers new insights into the topic. He argues that television is being simultaneously globalized, regionalized, nationalized, and even localized, with audiences engaging it at multiple levels of identity and interest; therefore the book looks at all these levels of operation. Key Features Draws upon both international communication and cultural studies perspectives: Presents a new model is presented that attempts to move beyond the current controversies about imperialism and globalization. Looks at historical patterns: Historical patterns across cultures and countries help compare where television has been and where it is going. Takes a contemporary focus: Uses of technology, flows and patterns of program development, genres of television, the interaction of producers and audiences, and patterns of audience choice among emerging alternatives are examined. Explores how the audience for these evolving forms of television is structured: The effects of these forces or patterns of television have on both cultural formations and individual identities are identified. Intended Audience This is an excellent text for advanced undergraduate and graduate courses in Globalizatiion and Culture, Global Media, Television Studies, Television Criticism, and International Media.
LC Classification Number
PN1992.6.S765 2007

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