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Strategic Marketing for Non-Profit Organizations Philip, Andrease
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Price:
US $19.99
ApproximatelyRM 94.16
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Located in: Tampa, Florida, United States
Delivery:
Estimated between Wed, 3 Jul and Mon, 8 Jul to 43230
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eBay item number:375375813900
Item specifics
- Condition
- Book Title
- Strategic Marketing for Non-Profit Organizations Philip, Andrease
- Subject
- Marketing / General, Nonprofit Organizations & Charities / General
- ISBN
- 9780131753723
- Subject Area
- Business & Economics
- Publication Name
- Strategic Marketing for Non-Profit Organizations
- Publisher
- Pearson Education
- Item Length
- 9.1 in
- Publication Year
- 2007
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1.2 in
- Item Weight
- 30.4 Oz
- Item Width
- 6.8 in
- Number of Pages
- 528 Pages
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
013175372X
ISBN-13
9780131753723
eBay Product ID (ePID)
6038270369
Product Key Features
Number of Pages
528 Pages
Language
English
Publication Name
Strategic Marketing for Non-Profit Organizations
Subject
Marketing / General, Nonprofit Organizations & Charities / General
Publication Year
2007
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.2 in
Item Weight
30.4 Oz
Item Length
9.1 in
Item Width
6.8 in
Additional Product Features
Edition Number
7
Intended Audience
College Audience
LCCN
2007-032487
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8/02
Table Of Content
SECTION I Developing a Customer Orientation Chapter 1 The Growth and Development of Nonprofit Marketing SECTION II Strategic Planning and Organization Chapter 2 Developing a Customer-Centered Mindset Chapter 3 Strategic Marketing Planning Chapter 4 Understanding Consumer Behavior Chapter 5 Acquiring and Using Marketing Information Chapter 6 Segmentation, Positioning, and Branding CHAPTER 7 Branding SECTION III Designing the Marketing Mix Chapter 8 Managing the Organization's Offerings Chapter 9 Developing and Launching New Offerings Chapter 10 Managing Perceived Costs Chapter 11 Facilitating Marketing Behaviors Chapter 12 Formulating Communications Strategies Chapter 13 Managing Communications: Advertising and Personal Persuasion Chapter 14 Managing Public Media and Public Advocacy SECTION IV Developing and Organizing Resources Chapter 15 Generating Funds Chapter 16 Attracting Human Resources: Staff, Volunteers, and Boards Chapter 17 Working with the Private Sector Section V Organizing and Controlling Marketing Strategies Chapter 18 Organizing for Implementation Chapter 19 Marketing Evaluation, Monitoring, and Control
Synopsis
For graduate courses in Nonprofit Marketing and Management. Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world., For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world., Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. KEY TOPICS: Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. MARKET: For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.
LC Classification Number
HD62.6
ebay_catalog_id
4
Copyright Date
2008
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:375375813900
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Item location:
Tampa, Florida, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Postage (USPS Media MailTM) | Estimated between Wed, 3 Jul and Mon, 8 Jul to 43230 |
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| Will usually post within 2 business days of receiving cleared payment. |
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| 30 days | Money Back, Replacement |
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