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Marketing Services: Competing through Quality,Leonard L. Berry,

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Marketing Services: Competing through Quality,Leonard L. Berry,
ISBN
9780029030790
Publication Year
1991
Type
Textbook
Format
Book
Language
English
Publication Name
Marketing Services: Competing Through Quality
Item Height
243mm
Author
Leonard L. Berry, A. Parasuraman
Publisher
Simon & Schuster
Item Width
164mm
Subject
Marketing, Business
Item Weight
478g
Number of Pages
212 Pages

About this product

Product Information

The authors develop a framework for understanding the interrelationship between quality and marketing in services.

Product Identifiers

Publisher
Simon & Schuster
ISBN-13
9780029030790
eBay Product ID (ePID)
88755997

Product Key Features

Author
Leonard L. Berry, A. Parasuraman
Publication Name
Marketing Services: Competing Through Quality
Format
Book
Language
English
Subject
Marketing, Business
Publication Year
1991
Type
Textbook
Number of Pages
212 Pages

Dimensions

Item Height
243mm
Item Width
164mm
Item Weight
478g

Additional Product Features

Title_Author
A. Parasuraman, Leonard L. Berry
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 724 4981 18
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