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Marketing Places by Kotler, Philip

by Kotler, Philip | HC | Good
Condition:
Good
Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ... Read moreabout condition
Price:
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ApproximatelyRM 37.65
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eBay item number:374754870841
Last updated on Apr 01, 2024 22:24:09 MYTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab
Seller Notes
“Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ...
Binding
Hardcover
Weight
1 lbs
Product Group
Book
IsTextBook
No
ISBN
9780029175965
Book Title
Marketing Places : Attracting Investment, Industry and Tourism to Cities, States and Regions
Item Length
9.6 in
Publisher
Free Press
Publication Year
1993
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
1.4 in
Author
Philip Kotler, Donald H. Haider, Irving Rein
Genre
Business & Economics
Topic
Marketing / General
Item Width
6.4 in
Item Weight
24.9 Oz
Number of Pages
404 Pages

About this product

Product Information

Offers a systematic analysis of why so many places have fallen on hard times, and makes recommendations on what can be done to revitalize a place's economy. The authors argue that the key to economic development is strategic marketing, which involves having a vision of what a place can be.

Product Identifiers

Publisher
Free Press
ISBN-10
0029175968
ISBN-13
9780029175965
eBay Product ID (ePID)
18520

Product Key Features

Book Title
Marketing Places : Attracting Investment, Industry and Tourism to Cities, States and Regions
Author
Philip Kotler, Donald H. Haider, Irving Rein
Format
Hardcover
Language
English
Topic
Marketing / General
Publication Year
1993
Illustrator
Yes
Genre
Business & Economics
Number of Pages
404 Pages

Dimensions

Item Length
9.6 in
Item Height
1.4 in
Item Width
6.4 in
Item Weight
24.9 Oz

Additional Product Features

Lc Classification Number
Hf5415.K6315 1993
Table of Content
Acknowledgments 1. Places in Trouble 2. How Places Market Themselves 3. How Target Markets Make Their Choices 4. The Place Auditing and Strategic Market Planning Process 5. Strategies for Place Improvement 6. Designing the Place's Image 7. Distributing the Place's Image and Messages 8. Attracting the Tourism and Hospitality Business Markets 9. Attracting, Retaining, Expanding, and Starting Businesses 10. Expanding Exports and Stimulating Foreign Investment 11. Attracting Residents 12. Organizing for Change Notes Index
Target Audience
Trade
Lccn
92-046319

Item description from the seller

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Beautiful book, better than described, as always!! Nicely packaged and shipped quickly, thank you very much!