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Principles of Marketing by Kotler, Philip; Armstrong, Gary
by Kotler, Philip; Armstrong, Gary | HC | Acceptable
US $9.34
ApproximatelyRM 39.27
Condition:
“Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
Acceptable
A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text.
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eBay item number:374466683727
Item specifics
- Condition
- Acceptable
- Seller Notes
- Binding
- Hardcover
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780131469181
- Subject Area
- Business & Economics
- Publication Name
- Principles of Marketing
- Publisher
- Prentice Hall PTR
- Item Length
- 11.2 in
- Subject
- Marketing / General
- Publication Year
- 2005
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.3 in
- Features
- Revised
- Item Weight
- 64.8 Oz
- Item Width
- 8.8 in
- Number of Pages
- 768 Pages
About this product
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0131469185
ISBN-13
9780131469181
eBay Product ID (ePID)
43763691
Product Key Features
Number of Pages
768 Pages
Publication Name
Principles of Marketing
Language
English
Subject
Marketing / General
Publication Year
2005
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
64.8 Oz
Item Length
11.2 in
Item Width
8.8 in
Additional Product Features
Edition Number
11
Intended Audience
College Audience
LCCN
2004-029593
Dewey Edition
20
Illustrated
Yes
Dewey Decimal
658.8
Edition Description
Revised edition
Table Of Content
I. DEFINING MARKETING AND THE MARKETING PROCESS. 1. Marketing: Managing Profitable Customer Relationships. 2. Company and Marketing Strategy: Partnering to Build Customer Relationships. II. UNDERSTANDING THE MARKETPLACE AND CONSUMERS. 3. The Marketing Environment. 4. Managing Marketing Information. 5. Consumer Markets and Consumer Buyer Behavior. 6. Business Markets and Business Buyer Behavior. III. DESIGNING A CUSTOMER-DRIVEN STRATEGY AND MARKETING MIX. 7. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers. 8. Product, Services, and Branding Strategies. 9. New-Product Development and Life-Cycle Strategies. 10. Pricing Considerations and Approaches. 11. Pricing Strategies. 12. Distribution Channels and Logistics Management. 13. Retailing and Wholesaling. 14. Integrated Marketing Communication Strategy. 15. Advertising, Sales Promotion, and Public Relations. 16. Personal Selling and Direct Marketing. IV. EXTENDING MARKETING. 17. Creating Competitive Advantage. 18. Marketing in the Digital Age. 19. The Global Marketplace. 20. Marketing Ethics and Social Responsibility. APPENDIXES. Forecasting Market Demand. Marketing Plan. Marketing Math. Careers in Marketing (on-line only). Glossary, Author Index, Company Index, Subject Index.
Synopsis
The 11 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined,Principles of Marketingtells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace.An excellent tool for anyone in marketing and sales, whether self- or corporate- employed., For the Principles of Marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students.
LC Classification Number
HF5415.K636 2005
Item description from the seller
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