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Mass Media in a Changing World Paperback George Rodman VG
US $3.98
ApproximatelyRM 16.53
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Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Free local pickup from Lebanon, Pennsylvania, United States.
Postage:
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Located in: Lebanon, Pennsylvania, United States
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eBay item number:374349840580
Item specifics
- Condition
- Book Title
- Mass Media in a Changing World Paperback George Rodman
- Features
- EX-LIBRARY
- Subject
- Media Studies
- ISBN
- 9780073342993
- Subject Area
- Social Science
- Publication Name
- Mass Media in a Changing World
- Publisher
- McGraw-Hill Higher Education
- Item Length
- 10.9 in
- Publication Year
- 2007
- Type
- Textbook
- Format
- Trade Paperback / Mixed Lot
- Language
- English
- Item Height
- 0.9 in
- Item Weight
- 45 Oz
- Item Width
- 8.5 in
- Number of Pages
- 576 Pages
About this product
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0073342998
ISBN-13
9780073342993
eBay Product ID (ePID)
58650148
Product Key Features
Number of Pages
576 Pages
Publication Name
Mass Media in a Changing World
Language
English
Subject
Media Studies
Publication Year
2007
Type
Textbook
Subject Area
Social Science
Format
Trade Paperback / Mixed Lot
Dimensions
Item Height
0.9 in
Item Weight
45 Oz
Item Length
10.9 in
Item Width
8.5 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
302.23
Table Of Content
About the Author Detailed Contents List of Boxes Preface Guided Tour PART 1: OVERVIEW Chapter 1: Introduction: Media in a Changing World Chapter 2: Media Impact: Mass Communication Research and Effects PART 2: THE PRINT INDUSTRIES Chapter 3: Books: The Durable Medium Chapter 4: Newspapers: Where Journalism Begins Chapter 5: Magazines: The First of the Specialized Media PART 3: THE ELECTRONIC INDUSTRIES Chapter 6: Movies: Magic from the Dream Factory Chapter 7: Recordings and the Music Industry: Copyright Battles, Format Wars Chapter 8: Radio: The Hits Keep Coming Chapter 9: Television: Reflecting and Affecting Society Chapter 10: The Internet: Convergence in a Networked World PART 4: INFORMATION AND PERSUASION INDUSTRIES Chapter 11: Electronic News: Information as Entertainment Chapter 12: Public Relations: The Image Industry Chapter 13: Advertising: The Media Support Industry PART 5: MEDIA LAW AND ETHICS Chapter 14: Media Law: Understanding Freedom of Expression Chapter 15: Media Ethics: Understanding Media Morality Notes Glossary Complete Timeline of Mass Media Milestones Index
Synopsis
This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. "Mass Media in a Changing World" is the story of where the media came from, why they do what they do, and why those actions cause controversies., This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies.
Item description from the seller
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