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Leslie M. Meier Popular Music as Promotion (Paperback) (UK IMPORT)

Rarewaves
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US $29.13
ApproximatelyRM 124.62
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eBay item number:365768151947
Last updated on Aug 02, 2025 04:00:12 MYTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
Popular Music as Promotion
EAN
9780745692227
ISBN
9780745692227
Subtitle
Music and Branding in the Digital Age
Release Date
11/25/2016
Country/Region of Manufacture
GB
Genre
Music Dance & Theatre
Topic
Language & Reference
Title
Popular Music as Promotion
Release Year
2016

About this product

Product Identifiers

Publisher
Polity Press
ISBN-10
0745692222
ISBN-13
9780745692227
eBay Product ID (ePID)
234178491

Product Key Features

Number of Pages
216 Pages
Publication Name
Popular Music As Promotion : Music and Branding in the Digital Age
Language
English
Publication Year
2017
Subject
Discography & Buyer's Guides, Marketing / General, Media Studies, Business Aspects
Type
Textbook
Subject Area
Music, Social Science, Business & Economics
Author
Leslie M. Meier
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
10.4 Oz
Item Length
8.8 in
Item Width
5.7 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2016-023774
Dewey Edition
23
Reviews
"This is a truly excellent book. Based on a wealth of original research, including interviews with music and brand personnel, plus analysis of trade magazines and conventions, it makes a powerful argument about the way popular music has become subsumed under branding and advertising. Important." Jason Toynbee, formerly of The Open University "Leslie Meier asks hard questions about what music is for, at a time when corporate brands own, produce and distribute what we listen to. Her analysis of contemporary licensing, digital marketing and artist-brands brings new depth and subtlety to the ongoing tensions between art and commerce. Popular Music as Promotion makes a valuable contribution to critical scholarship on our thoroughly promotional culture." Melissa Aronczyk, Rutgers University
Illustrated
Yes
Dewey Decimal
781.64068/8
Table Of Content
Acknowledgements Introduction: Popular Music, Branding, and Promotional Culture 1 From Commodities to Commercials? The Rise of Promotion in the Music Industries 2 Capitalizing on Music: From Sound Recordings to 'Artist-Brands' 3 Brands: The New Gatekeepers 4 'Flexible' Capitalism and Popular Music: Branding Culture, Designing 'Difference' 5 Conclusions Notes References Index
Synopsis
'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges - and what is at stake for music makers and for culture. Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture., Business-as-usual has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges ? and what is at stake for music makers and for culture. Today, recording artists are positioned as artist-brands and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new common sense in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture., 'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.
LC Classification Number
ML3790.M42 2016

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