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Augmented Reality: Unboxing Tech's Next Big Thing by Mark Pesce (English) Hardco

US $54.76
ApproximatelyRM 230.93
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-13
9781509540938
Book Title
Augmented Reality
ISBN
9781509540938

About this product

Product Identifiers

Publisher
Polity Press
ISBN-10
1509540938
ISBN-13
9781509540938
eBay Product ID (ePID)
14050092033

Product Key Features

Number of Pages
160 Pages
Language
English
Publication Name
Augmented Reality : Unboxing Tech's Next Big Thing
Publication Year
2020
Subject
Media Studies, General
Type
Textbook
Author
Mark Pesce
Subject Area
Mathematics, Social Science
Format
Hardcover

Dimensions

Item Height
0.7 in
Item Weight
12 Oz
Item Length
8.6 in
Item Width
5.6 in

Additional Product Features

Intended Audience
Trade
LCCN
2020-020348
Dewey Edition
23
Reviews
"This is the story of how we came to live in an increasingly augmented reality and what this might mean for the future of being human, told by one of this technology's most brilliant and playful pioneers. Thrilling, scary, hopeful, and required reading." Douglas Rushkoff, author of Present Shock: When Everything Happens and Team Human "A must-read for those who are both fascinated by digital technology and fearful of its implications. Mark makes a deeply technical topic accessible to any reader, and catalogs the key insights and innovations that led to where we are now: on the cusp of the most significant technological advancement in history-- and possibly the most dangerously invasive and manipulative tool ever created." Tony Parisi, VR pioneer and Head of AR/VR Ad Innovation at Unity Technologies "an expansive and holistic picture of how augmented reality works as a system of machines." ARPost "a must-read." The Connector "fascinating" ZD Net
Illustrated
Yes
Dewey Decimal
006.8
Synopsis
Slated as 'the next big thing in tech', augmented reality promises to take the screen out of our hands and wrap it around the world via 'smart spectacles'. As a pervasive, invisible interface between the world and our senses, AR offers unparalleled capacity to reveal hidden digital depths, but it also comes at a cost to our privacy, our property, and our reality. In this crucial and provocative book, Mark Pesce draws on over thirty years' experience to offer the first mainstream exploration of augmented reality. He discusses the exciting and beneficial features of AR as well as the issues and risks raised by this still-emerging technology - a technology that moulds us by shaping what we see and hear. Augmented Reality is essential reading for anyone interested in the growing influence of this impressive but deeply concerning technology. As the book reveals, reality - once augmented - will never be the same.
LC Classification Number
QA76.9.A94P47 2020

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