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Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition by
US $32.96
ApproximatelyRM 139.56
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Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9780809331963
- Book Title
- Marketing to Moviegoers
- ISBN
- 9780809331963
About this product
Product Identifiers
Publisher
Southern Illinois University Press
ISBN-10
0809331969
ISBN-13
9780809331963
eBay Product ID (ePID)
113186352
Product Key Features
Number of Pages
408 Pages
Language
English
Publication Name
Marketing to Moviegoers : a Handbook of Strategies and Tactics
Publication Year
2013
Subject
Film / General, Business Aspects
Type
Textbook
Subject Area
Performing Arts
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
22.2 Oz
Item Length
9.1 in
Item Width
6.1 in
Additional Product Features
Edition Number
3
Intended Audience
Scholarly & Professional
LCCN
2012-018745
Dewey Edition
23
Reviews
Marketing films requires a combination of art, science, and showmanship, which Marketing to Moviegoers explains in a comprehensive way. The book lays out the processes involved and enlivens them with real-world examples."- Tom Sherak , former president of the Academy of Motion Picture Arts and Sciences " Marketing to Moviegoers provides practical information across a range of functions including the process of audience testing of marketing materials, details about advertising campaigns, and metrics of theatrical distribution."- Al Lieberman , professor of marketing, executive director, Entertainment, Media and Technology Program, Stern School of Business, NYU " Marketing to Moviegoers pulls together the various facets of movie marketing campaigns in a systematic manner. It lays out the structure and order, while providing useful data and historical context."- Jack Valenti , former chairman, Motion Picture Association of America , Marketing films requires a combination of art, science, and showmanship, which Marketing to Moviegoers explains in a comprehensive way. The book lays out the processes involved and enlivens them with real-world examples."-- Tom Sherak , former president of the Academy of Motion Picture Arts and Sciences " Marketing to Moviegoers provides practical information across a range of functions including the process of audience testing of marketing materials, details about advertising campaigns, and metrics of theatrical distribution."-- Al Lieberman , professor of marketing, executive director, Entertainment, Media and Technology Program, Stern School of Business, NYU " Marketing to Moviegoers pulls together the various facets of movie marketing campaigns in a systematic manner. It lays out the structure and order, while providing useful data and historical context."-- Jack Valenti , former chairman, Motion Picture Association of America, Marketing films requires a combination of art, science, and showmanship, which Marketing to Moviegoers explains in a comprehensive way. The book lays out the processes involved and enlivens them with real-world examples."-- Tom Sherak , former president of the Academy of Motion Picture Arts and Sciences " Marketing to Moviegoers provides practical information across a range of functions including the process of audience testing of marketing materials, details about advertising campaigns, and metrics of theatrical distribution."-- Al Lieberman , professor of marketing, executive director, Entertainment, Media and Technology Program, Stern School of Business, NYU " Marketing to Moviegoers pulls together the various facets of movie marketing campaigns in a systematic manner. It lays out the structure and order, while providing useful data and historical context."-- Jack Valenti , former chairman, Motion Picture Association of America
Illustrated
Yes
Dewey Decimal
791.43068/8
Synopsis
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich's volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film--the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today's rapidly evolving film industry., Marketing to Moviegoers offers clarity and insight into the complicated movie marketing process and provides practical solutions that filmmakers can apply to their own films and strategies that film marketing executives can adopt. The use of real world information, such as examples of and data from movie advertising campaigns of varying sizes and budgets, including independents, and interviews with well-known film industry executives provide a complete understanding of the theory and actual practice of the movie marketing process.
LC Classification Number
PN1995.9.M29M37 2013
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Seller feedback (1,054,110)
- c***p (658)- Feedback left by buyer.Past monthVerified purchasePerfect transaction, great seller! Thanx!!!
- t***4 (2491)- Feedback left by buyer.Past monthVerified purchaseReally cute!!!
- e***_ (1166)- Feedback left by buyer.Past monthVerified purchaseFast shipping. Thanks.