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20th Century Alcohol & Tobacco Ads. 45th Ed. by Steven Heller (English) Hardcove
US $32.21
ApproximatelyRM 137.00
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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Located in: Fairfield, Ohio, United States
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Estimated between Sat, 19 Jul and Fri, 25 Jul to 94104
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eBay item number:365615152022
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9783836593717
- Type
- Does not apply
- ISBN
- 9783836593717
About this product
Product Identifiers
Publisher
Taschen
ISBN-10
3836593718
ISBN-13
9783836593717
eBay Product ID (ePID)
2328307382
Product Key Features
Book Title
20th Century Alcohol and Tobacco ADS. 45th Ed
Number of Pages
464 Pages
Language
English
Topic
History & Criticism, Graphic Arts / Advertising, Graphic Arts / General
Publication Year
2023
Illustrator
Yes
Genre
Design
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
42.2 Oz
Item Length
8.9 in
Item Width
6.5 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Reviews
These are the ads that wooed us, and our parents, and our parents' parents, over to the dark side of smokes and booze.
Dewey Decimal
741.67
Edition Description
Multilanguage edition
Synopsis
The quest to affirm Americans' need for alcohol and tobacco is a tale of 100 years of advertising intended to seduce consumers to partake in these delicious vices. This catalogue of ads showcases the extensive and abundant campaigns and trends of drinking and smoking in the United States that, for better or worse, explore a vibrant chapter of advertising history., Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements , we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale. Each era's alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie , figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to an improbable propaganda , testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success . Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant-and sometimes controversial-chapter of advertising history ., Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale. Each era's alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to an improbable propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success. Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant--and sometimes controversial--chapter of advertising history.
LC Classification Number
NC997
Item description from the seller
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- r***h (953)- Feedback left by buyer.Past monthVerified purchaseNot interested in book topic asked for best seller science fiction!
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Seller feedback (1,053,798)
- r***h (953)- Feedback left by buyer.Past monthVerified purchaseNot interested in book topic asked for best seller science fiction!
- m***o (344)- Feedback left by buyer.Past monthVerified purchaseThank you!
- r***e (1251)- Feedback left by buyer.Past monthVerified purchase:-.T.-:*^’’^*:-.H.-:*^’’^*:-.A.-:*^’’^*:-.N.-:*^’’^*:-.K.-:*^’’^**^’’^*:-.U.-:*^’’^*:-.5 ***** Nice book! Good deal! Great seller! Thanks!