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The Kim Kardashian Principle by Jeetendr Sehdev (English) Paperback Book

Condition:
Brand New
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Price:
GBP 18.49
ApproximatelyRM 110.92
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Located in: London, United Kingdom
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eBay item number:364711339619
Last updated on Jun 03, 2024 15:46:44 MYTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-13
9780349412986
Book Title
The Kim Kardashian Principle
ISBN
9780349412986
Publication Year
2017
Type
Textbook
Format
Paperback
Language
English
Publication Name
The Kim Kardashian Principle
Item Height
234mm
Author
Jeetendr Sehdev
Publisher
Little, Brown Book Group
Item Width
153mm
Subject
Marketing, Business
Number of Pages
256 Pages

About this product

Product Information

How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch. THE KIM KARDASHIAN PRINCIPLE reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. THE KIM KARDASHIAN PRINCIPLE is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

Product Identifiers

Publisher
Little, Brown Book Group
ISBN-13
9780349412986
eBay Product ID (ePID)
232992927

Product Key Features

Author
Jeetendr Sehdev
Publication Name
The Kim Kardashian Principle
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2017
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
234mm
Item Width
153mm

Additional Product Features

Title_Author
Jeetendr Sehdev
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 324767388
The Nile UK Shop

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