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Controllingges
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Located in: Fairfield, Ohio, United States
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Estimated between Tue, 9 Jul and Fri, 19 Jul to 43230
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eBay item number:364693807724
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9783409128384
- Book Title
- Controllinggesttztes Produktmanagement
- ISBN
- 9783409128384
- Subject Area
- Business & Economics
- Publication Name
- Controllinggestütztes Produktmanagement
- Publisher
- Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh
- Item Length
- 8.3 in
- Subject
- Management Science
- Publication Year
- 1997
- Series
- Neue Betriebswirtschaftliche Forschung (Nbf) Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- German
- Item Height
- 0.6 in
- Item Weight
- 13.4 Oz
- Item Width
- 5.8 in
- Number of Pages
- Xvii, 266 Pages
About this product
Product Information
Auf zahlreichen Märkten hat die Wettbewerbs intensität in den letzten Jahren stetig zugenommen. Selbst seit langem etablierten Unternehmen fällt es zunehmend schwerer, sich angesichts der Beschleunigung der Innovationszyklen und - damit einhergehend - der mitunter drastischen Verkürzung der Produkt-Lebenszyklen von Hochtechnologieprodukten weiterhin zu behaupten. In diesem Zusammenhang sind neue Konzepte für das Produktmanagement gefragt, welche der Dynamik der Märkte gerecht werden. Die notwendige Amortisation von Vorleistungen für das einzelne dem Kunden angebotene Produkt ist in den problemadäquaten Entscheidungskalkül zu integrieren. Bisher vorherrschende Formen des internen Rechnungswesens unterstützen die Produktentscheidungen unzureichend. Dem will der Verfasser durch ein am Produkt- Lebenszyklus ausgerichtetes Produktmanagement begegnen. Diesen Ansatz kenn- zeichnet eine ganzheitliche Betrachtung des gesamten Lebenszyklus eines Pro- dukts. Zur Entscheidungsfindung sind alle relevanten Kosten-und Erlöswirkungen in den Produkt-Lebensphasen Entstehung, Vermarktung, Nutzung durch die Abnehmer und Entsorgung zu erfassen. Die Produktgestaltung determiniert das Kostenniveau; aus der Konkurrenzsituation ergibt sich, welche Preise durchsetzbar sind und welches Kostenniveau daher für Ausgestaltung und Produktionsweise des neuen Produkts akzeptabel ist. Der durchsetzbare Preis hängt aber auch von den (wahrge- nommenen, dem Abnehmer hinreichend wichtigen) Produkteigenschaften ab.
Product Identifiers
Publisher
Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh
ISBN-10
3409128387
ISBN-13
9783409128384
eBay Product ID (ePID)
203648058
Product Key Features
Number of Pages
Xvii, 266 Pages
Language
German
Publication Name
Controllinggestütztes Produktmanagement
Publication Year
1997
Subject
Management Science
Type
Textbook
Subject Area
Business & Economics
Series
Neue Betriebswirtschaftliche Forschung (Nbf) Ser.
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
13.4 Oz
Item Length
8.3 in
Item Width
5.8 in
Additional Product Features
Intended Audience
Scholarly & Professional
Series Volume Number
387
Number of Volumes
1 Vol.
Illustrated
Yes
Original Language
German
Lc Classification Number
Hf4999.2-6182
Table of Content
1. Einführung.- 2. Grundlagen des Produktmanagement.- 3. Aufbau eines produktorientierten Zielsystems.- 4. Strategisches Produktmanagement.- 5. Taktisches und Operatives Produktmanagement.- 6. Schluß.- Stichwortverzeichnis.
Copyright Date
1997
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:364693807724
Postage and handling
Item location:
Fairfield, Ohio, United States
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| Postage and handling | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| Free postage | Free | United States | Economy Shipping | Estimated between Tue, 9 Jul and Fri, 19 Jul to 43230 |
| Handling time |
|---|
| Will usually post within 10 business days of receiving cleared payment. |
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Sales Tax for an item #364693807724
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Return policy
| After receiving the item, contact seller within | Refund will be given as |
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| 30 days | Money Back |
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Seller feedback (1,025,577)
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Arrived quickly and in lovely condition. Thank you so much!
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