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Retailing Triumphs and Blunders: Victims of Competition in the New Age of Market

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-13
9780899308692
Book Title
Retailing Triumphs and Blunders
ISBN
9780899308692
Subject Area
Education, Business & Economics
Publication Name
Retailing Triumphs and Blunders : Victims of Competition in the New Age of Marketing Management
Item Length
9 in
Publisher
Bloomsbury Publishing USA
Subject
Marketing / General, Industries / Retailing, Decision-Making & Problem Solving, General
Publication Year
1995
Type
Textbook
Format
Hardcover
Language
English
Item Height
0.8 in
Author
Ronald D. Michman, Alan J. Greco
Item Width
6 in
Item Weight
20.5 Oz
Number of Pages
280 Pages

About this product

Product Information

In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.

Product Identifiers

Publisher
Bloomsbury Publishing USA
ISBN-10
0899308694
ISBN-13
9780899308692
eBay Product ID (ePID)
482874

Product Key Features

Author
Ronald D. Michman, Alan J. Greco
Publication Name
Retailing Triumphs and Blunders : Victims of Competition in the New Age of Marketing Management
Format
Hardcover
Language
English
Subject
Marketing / General, Industries / Retailing, Decision-Making & Problem Solving, General
Publication Year
1995
Type
Textbook
Subject Area
Education, Business & Economics
Number of Pages
280 Pages

Dimensions

Item Length
9 in
Item Height
0.8 in
Item Width
6 in
Item Weight
20.5 Oz

Additional Product Features

LCCN
95-019469
Number of Volumes
1 Vol.
Lc Classification Number
Hf5429
Reviews
"This book is interesting, informative, and easy to read. It is recommended for retailing managers, academcs, and students." Journal of Consumer Marketing
Table of Content
Preface Acknowledgments Department Stores: Dinosaurs and Champions Mass Retailers: Gone Are the Days The Old Five and Dime: An Endangered Species Supermarkets: Competitive Victims Discounters: Challengers and Warriors Specialty Clothing Stories: Battling the Giants Home Improvement Centers: A New Powerhouse Hamburgers: Gold in Those Hills Hotels: Adventures in Lifestyle Market Segmentation Credit Cards: The Plastic Wars In-Home Shopping: Retailing without Walls Selected Bibliography Index
Copyright Date
1995
Target Audience
College Audience
Dewey Decimal
658.8/7
Dewey Edition
20
Illustrated
Yes

Item description from the seller

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